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Investor Report for DOGSDAYOUT
We plan to launch a Dog Care services project that will offer comprehensive services for pet care under one roof. We would like to call our store “DogsDayOut” where under one roof dog’s essentials will be catered to. Our core values are Quality of service and dog care on the lines of children day care. We aim to create indoor dog park as the idea whose time has come .We living amidst Covid-19 times when country is witnessing 65% hike in dog adoptions and care of pets. We have conducted some market research on the concept and excited by the growing interest in foster applications for dogs.
Statistics on Pet Care Industry:
World over the Pet care industry has expanded from $ 216bn in 2020 to $240bn in 2021 clocking CAGR of 6.1% .Pet industry in US alone has crossed $ 120bn according to APPA report of 2021. APPA report further comments that pet ownership in US has increased from 67% of US households to an estimated 70% .Millennials are leading this charge @ 32%, followed by Boomers @ 27% and Gen-X @ 24%. Morgan Stanley in their report “Why Pets can be Long term Investment Trend” state that Dog care market could grow 3X to $ 280bn by 2030 @ CAGR of 9.8%. In the survey conducted by Morgan Stanley about the Pets ownership 69% of participant agree that pets are just like your own family member. Analyst have forecasted household spending on pet will notice significant jump from $980 in 2020 to $1,292 per member by 2025 and touch 1,909 by 2030 as reported by Morgan Stanley .
Pet Health Care Costs increases:
Online shopping by Dog and other pet owners have witnessed major jump from 20% to 86%.It was revealed that more than 35% of dog owners have increased their expenses on their domesticated pets in last 12 months be it for food or other wellness related .Dog care centre witnessed noticeable growth of owners who visited it from -22% to 29%.
More than 20% of dog owners have purchased health insurance form their pet.    
Training and Safety Products and Services:
More than 73% of owners have enrolled their pets for some sort of training methods or programs.
Over 50% of owners use Electronic track device.
Around 51% of owners have some kind of crate for their pets (Image).

DogsdayOut has recognised this opportunity and decided to lead the charge. Dog care ownership has suddenly become a major financial opportunity for the owners, and this is only expected to grow in near future. We have vision of targeting more than 100 stores by 2024through own stores + Franchise model. As a part of this vision we want to be ranked in the Top 100 of “Best Pet care “by mid-2023.In the next 5-10 years we like to go International
and by launching our store in Europe (i.e. UK, France, Spain and Germany). It also our plan to go public by launching an IPO by 2027 to grow this business. If all this doesn’t draw you to this business then what else will.
Objectives:
Increase our customer base by 100% for next 3 financial years.
Retain our customers with retention rate of 40-50% in 2-3 years
Start with 20 stores in Tier 1 towns in first 2 years
Expand to 80-100 stores by 2024 with being profitable
Targeting revenue growth of 30% through new clients, offers, explore new markets or expanding product segments
Increase Profits by 20% YoY for next 5 years.
Mission
To provide best quality, royal treatment to our pets, which they deserve. Simultaneously work to spread education about pet care in society.
Vision
Build reputation for our service offering that reflects our dedication towards our client and pets .We wish to become first choice recommendation of all Veterinarian, doctor, groomer, friends etc. We want to have our customer become our
and ambassador and vouch for us.
Company Portfolio of services offered Planned:
Day Care services
In Home Care
Wash and saloon services
Grooming and behaviour class
Gift Items for pets
Special requests within 24Hrs.
Aim for 24- hour model in next 1 yea
Purpose:
Through this report and statistics shared I wish to draw our attention to human being most loyal and loving friend .The Covid-19 scenario has made us all aware of our inner emotion of empathy and...