Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Assessment 3 Information
Subject Code: MBA404
Subject Name: Consumer Behaviour and Marketing Psychology
Assessment Title: Validation Approval of IMC and Recommendations Report
Assessment Type:
Length:
Individual, Written Analysis
Validation Approval 2 – pages and Report 1500 words (+/- 10%
allowable range)
Weighting: 40%
Total Marks:
Submission:
100
Online
Due Date: Week 11 & 13
Your task
Individually, you are required to write a 1500-word report based on the scenario provided in the
assessment instructions below.
Assessment Description.
This assessment is a culmination piece, in which you will be given an opportunity to combine the
information you have accumulated in Assessments 1 and 2. More importantly, you will need to showcase
an understanding of marketing issues related to consumer behaviours such as perception, attitudes,
motivation, culture, family and lifestyle influences, group and individual differences, social
class, consumer learning processes, and personal buying decision-making processes.
Assessment Instructions
To start preparing this final piece of assessment, you are first required to conduct extensive online
esearch to find examples of the recent integrated marketing campaign of your chosen product/service.
You may wish to use information that you have gathered in the second step of the consumer decision-
making process that you have prepared earlier in your video submission.
By the end of week 11, you are required to submit a two-page document that contains screenshots of
the integrated marketing campaign to your workshop facilitator via MyKBS, under ‘assessments tab’>
‘Integrated Marketing Campaign Validation’ icon.
This validation step is worth 5% of your grade for this assessment, and you will not be able to submit
the recommendations report until your workshop facilitator has validated your research, so be wise and
don’t be late.
Once submitted, your final task is to imagine that you have just been employed by the company of your
chosen product or service that you analysed in your earlier assessments and that the marketing
department of this company has asked you to prepare a XXXXXXXXXXword report in which you must:
1. Write a concise one-page executive summary that covers all of the significant findings of your
eport (not included in the word limit of this submission).
Kitty
Highlight
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
2. Critically examine the company’s cu
ent integrated marketing campaign by considering how it
targets consumers’ attitudes, culture, family and lifestyle influences, group and individual
differences, social class, consumer learning processes, and personal buying decision-
making processes. Please note that not all of these topics may apply to your chosen product
or service (500 words).
3. Critically analyse whether or not the integrated marketing campaign demonstrates a strong
alignment to your findings in assessment 1 and XXXXXXXXXXwords).
4. Provide at least three strategic recommendations that either address previously identified
misalignment OR proposed ways in which identified alignment can be strengthened. Please
incorporate recent peer-reviewed literature to justify your proposed recommendations (500
words). Your recommendations should not include manufacturing or operational improvements.
5. Reference List (mandatory and it is not included in the word count).
In addition to your video and survey results, you are required to use at least 8 sources of information
and use Kaplan Harvard Referencing Style. Wikipedia and other ‘popular’ sites are not to be used.
These may include government publications, industry reports, and journal articles. These references
should be presented as in-text citations and a reference list at the end of your written analysis (not
included in the word count).
Kitty
Highlight
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Assignment Submission
This file must be submitted as a ‘Word’ document to avoid any technical issues that may occur from
inco
ect file format upload. Uploaded files with a virus will not be considered as a legitimate submission.
Turnitin will notify you if there is an issue with the submitted file. In this case, you must contact your
workshop facilitator via email and provide a
ief description of the issue and a screenshot of the Turnitin
e
or message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible
delay with the Turnitin similarity report or any other technical difficulties.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” Policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total
marks available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after
the due date will not be accepted, and the student will receive a
mark of zero for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be
given a mark of zero if they are submitted after assignments have
een returned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to be
one day late and therefore subject to the associated penalty
For more information, please read the full policy via https:
www.kbs.edu.au/about-us/school-
policies
https:
www.kbs.edu.au/about-us/school-policies
https:
www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any
further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School
Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
https:
www.kbs.edu.au/about-us/school-policies
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
https:
www.kbs.edu.au/about-us/school-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further
eproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN 86
XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MBA404 Assessment Marking Ru
ic – Individual Report 35%
Marking
Criteria (__/100)
F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 – 74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 – 100%
Executive Summary
__/10 marks
You have written a summary that is
unclear and/or vague - it does not
cover the significant findings of
your report.
You have written a basic
summary that partially covers the
significant findings of your report.
You have written an enhanced
executive summary that covers all
of the significant findings of your
eport.
You have written a detailed executive
summary that covers all of the
significant findings of your report.
You have written a comprehensive
executive summary that covers all
of the significant findings of your
eport.
IMC Analysis
__/10 marks
Your analysis of the integrated
marketing campaign lacks depth
and/or is not relevant to the
assessment task and/or no
examples included.
You have analysed some of the
integrated marketing campaign
with limited examples.
You have analysed most of the
integrated marketing campaign by
drawing on relevant examples.
You have analysed all of the
integrated marketing campaign by
drawing on relevant