Hello Luzviminda,
You highlighted some important aspects of focus group research in your post.Focus groups, as you mentioned, are often used to evaluate consumer preferences and perceptions associated with new products and marketing approaches. Focus groups are also used in healthcare research to assess patient’s (consumer’s) views, attitudes, and perceptions associated with health promotion initiatives and other areas of healthcare.In what kind of a situation do you think focus groups would be useful in healthcare?Can you think of an example of a situation that would be particularly well suited for focus group discussions?
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