HCS/472: Marketing In The Health Care Industry Wk 5 Individual Assignment: Presenting a Marketing Project Plan, Part 4 Wk 5 Individual Assignment: Presenting a Marketing Project Plan, Part 4...

Running Head: HCS/472: MARKETING IN THE HEALTH CARE INDUSTRY    1
HCS/472: MARKETING IN THE HEALTH CARE INDUSTRY     2
HCS/472: MARKETING IN THE HEALTH CARE INDUSTRY
Table of Contents
Summary of the Necessity of New Hospital Program in my Community    3
Key Data Supporting the New Program    3
Chosen Marketing Strategy for the New Program    3
Online Patient Experience    3
Targeted Audience Based on Market Segmentation    4
Specific Messages for Integrated Advertising Campaign    4
Messages    4
Task Table for Implementation of Marketing Project Plan    5
Evaluation of Marketing Project Plan    5
Evaluation of Marketing Project Plan (Continued)    6
Projected Timeline of Evaluation    6
Tools for Evaluation    6
Tools for Evaluation (Continued)    7
Resources and Data to Determine Success for New Program    7
Resources and Data to Determine Success for New Program (Continued)    8
Change Strategies to Implement Health Care Marketing    8
External Influences for the Guidance of Strategy Change    8
References    10
Summary of the Necessity of New Hospital Program in my Community
· The new hospital program will be designed for the development of the locality and areas around it
· The locality in which the hospital is to be made lack a super specialty hospital service
· The hospital program will fulfil the gap
The hospital aims to
ing in everyday technology use and the development of online and telemedicine facilities with quick emergency service. The hospital will be specializing in a heart care unit, which will act as the leading super speciality facility in the city for heart care. The hospital will form a significant relief for the patients sound the locality and would try to solve the problem of severe health issues.
Key Data Supporting the New Program
· The hospital will have intensive care units and also treatment facilities for significant diseases
· The recent out
eak of the pandemic has shown that even the best countries and economies in work have no answer to severe health issues
· This building a significant healthcare facility would boost the healthcare scenario of the country
The key data are in the form of market analysis and the need for a better healthcare system evident through the rate of fatality in the area. The disease that has taken most lives is seen as the heart disease and this is the reason for which the new hospital has an extensive heart care unit.
Chosen Marketing Strategy for the New Program
Online Patient Experience
· The modern world and cu
ent situation have shown the importance of technology in the healthcare service
· The online patient service will be a crucial marketing strategy for the new program.
· The use of AI and video conferencing with the telemedicine concept will be the critical expertise of the program.
The hospital will focus extensively on building an online facility, and it will be essential to make the target customer aware of the concept and improve their experience continuously. The healthcare system is evolving, and it is essential to keep up with the competition, even for the best (Lindgren & Mohidin, 2020).
Targeted Audience Based on Market Segmentation
· The targeted audience will be based on the geographic location
· The customers for the hospital project are recognized as the patients in the locality and nea
y areas of the city
· This hospital program will approach average to low-income based people.
Other than this, the target audience will comprise patients with severe heart problems. It is because the hospital site specializes in making the heart care unit a state of the art and modern system. The heart care unit shall also have qualified and best in the industry urgent and physicians, along with well-trained nurses. The heart care unit would be...