Group Assignment Task Marketing Report o Part A: Written report XXXXXXXXXX20%...

Question

Group Assignment

    Task
    Marketing Report
o Part A: Written report XXXXXXXXXX20% o Part B: Individual oral presentation XXXXXXXXXX%

    Link to unit's learning outcomes
    Learning outcomes 3 to 6
    Value
    30% (Part A 20% + Part B 10%)

    Due date
    Part A: Week 10 Part B: Week 11 and 12

    Requirement
    Part A:     Written Report
2500 words (+/-10%) co
ectly referenced.
Times New Roman 11pt, Cali
i 11pt or Arial 10pt, 1.5 lines spacing, Harvard (Anglia) references.

Groups need to support their reports with a minimum of FOUR (4) suitable, reliable, and academically acceptable sources.

Part B: Presentation
PowerPoint is recommended for the presentation.
The presentation will be based on Part A, with each group required to give a presentation of duration between 6 to 10 minutes.

    Task description
    Topic: Marketing report for a company

You are required to nominate a company and develop a marketing report for this company.(woolworths )

In this assignment, you will need to analyse the marketing environment to identify the internal strengths / weaknesses and external opportunities / threats of the company with SWOT, develop a new product or service, identify and describe target markets, and develop the relevant marketing mix strategies for the target markets.
MKT 100 Marketing Practice               Term 3, 2018

    Marking guide:
Part A: the written report will be marked out of 100 and converted to 20%:

Executive summary XXXXXXXXXX5 marks
Introduction of company XXXXXXXXXX10 marks
Marketing environment analysis XXXXXXXXXX20 marks
SWOT XXXXXXXXXX10 marks
New product and target market XXXXXXXXXX15 marks
Marketing strategy XXXXXXXXXX30 marks
Co
ect report format and referencing XXXXXXXXXX10 marks

Part B: the presentation is completed in group but assessed on an individual student basis.

    Suggested structure

    Executive summary

    Providing a
ief overview of the marketing plan.
    Introduction of company
    Background of the organisation — its history, size, locations, revenue, profitability and so on
    Marketing environment analysis
    Analysis of the marketing environments (external and internal environment).
This analysis is then synthesized into a SWOT analysis for the organisation.
    SWOT

    New product and target market
    Based on analysis, recommending a new product / service, and providing a description about the product/service. Selecting target markets, and provide descriptions of the target market segments.
    Marketing strategy
    Developing the marketing mix strategies for the target markets.

Polytechnic Institute Australia          Page 2 of 2

bajwa0409-h2wkqxlg.docx

Sarabjeet · Accepted Answer

Slide 1
Strategic Analysis Woolworths
Introduction 
Woolworth is a retail business in Australia with some of its branches in the supermarket business.
One of the key tasks of Woolworth is to understand the elements of the marketing environment that have a positive or negative impact on that business.
Marketing environment analysis             
An analysis of outer market environment situations in the Australian retail business, and especially with regard to the Woolworths, has shown that the policy of the Woolworths moreover its operations is extremely influenced by such external industry conditions (Scott et al., 2017). 
External climate conditions have impacted innovative work to address changing social trend among consumers (Woolworths will create 10,000 innovative jobs and raise food sales by 2.5 billion$).
SWOT
Strengths
Strong Distribution Network (SDN) - Over the years, Woolworths LTD has created a consistent distribution networks that reach most potential markets.
Successful track records of developing innovating products.
Trusted Supplier - Reliable supplier of raw material has a strong base which allows the business to overcome some supply chain bottle-necks.
Weakness
The organization structure is consistent with the existing business model which limits the expansions of the adjacent products.
Limited Core Success outside of Core Business - Woolworths LTD is the leading companies in our business, and it has face challenges from current culture to other products (Kannisto, 2016).
Opportunities
Can be successful in other areas of the organization such as other competencies. 
One comparable example could be - GE Health care research helped develop an oil well drilling machine (Scott et al., 2017).

Group Assignment Task Marketing Report o Part A: Written report XXXXXXXXXX20% o Part B: Individual oral presentation XXXXXXXXXX% Link to unit's learning outcomes Learning outcomes 3 to 6 Value 30%...

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