Global Sporting Event Assignment Brief:ASSIGNMENT BRIEF – INDIVIDUAL WRITTEN ASSIGNMENT (50%)You...

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Global Sporting Event Assignment Brief:ASSIGNMENT BRIEF – INDIVIDUAL WRITTEN ASSIGNMENT (50%)You will choose an event from a list supplied in seminars.  You can then choose any city that you think would be suitable to host this event.  You should then complete the following 2 tasks:TASK ONE (approx. 1000 words)Identify and discuss at least 5 key elements of successful bidding that have been outlined in the literature.  Choose one of these elements and explain why this is a particular strength for your bid in your selected destination. TASK TWO (approx. 2000 words)Prepare a bid document for your selected destination to host your chosen event, using the template provided on the following page.TOTAL 3,000 wordsTEMPLATE (To fill in for assignment)    NAME OF EVENT    LOCATION        1. CANDIDATE CONTACT DETAILS    Name of Contact        Title        Email Address        Address    2. GOALS FOR HOSTING THE EVENT, ‘A GOOD FIT’, DEVELOPMENT, LEGACY, MOTIVATION.    What are your goals inidding for the Event?Why are you doing it?What do you want toachieve by ing theEvent to your region?.        How does this Event“fit‟ into other regionalevents?Is there a good “fit‟with these and othefactors?        Explain how this Eventwould assist in regionaldevelopment – ofplayers, of eventmanagement skills, ofmanagementknowledge        What will be the legacyfor the region country?List the main legaciesyou wish to achieve.    3. VENUE AND OTHER MAJOR ASPECTS    City Proposed(or nearest)        International AirportProposed        Name of venue        Have major events beenheld there before?(List main events)        Seating Capacity(permanent)        Intended additional seatingcapacity (temporary)        What are the sizes of thethree largest rooms withinthe stadium (typically usedfor media centre, VIPhospitality and office)1 m x m2. m x m3. m x m        What other relevantfacilities are there at the venue?(e. g., restaurant, space foexhibitors in foyer, weighttrainingfacilities, other)        What range of hotelaccommodation will beprovided? State likelyprices per room in UK sterling(inclusive of all local taxesand eakfast) on a twinsharedasis.        Is there a possibility ofself-cateringaccommodation(if so, give details)        How long would a busjourney take from theintended tournamenthotel(s) to the venue(state worst and best, ifvariable)        Which internationalairport(s) will participantse met at? What is theproposed method andduration of transfer fromeach airport to the hotelsto be used?        Is the membeFederation in youlocation involved in youid? If yes, what is thelevel of its involvement?    4. COMMERCIAL OPPORTUNITIES, MARKETING & MEDIA    How would the Event be marketed to maximize exposure for the sport including a clear strategy to attract international as well as nationally based spectators.        How do you plan to attract and support internationalmedia at the Event.        Other ways in which the event will generate income eg sponsors, merchandising etc    Assignment learning outcomesOn completion of these assignments, students should be able to:1. Analyse and discuss underlying issues behind the decisions to stage nationally and internationally significant sporting events.2. Critically assess the role of global sporting events in the development of tourism in host destinations3. Critically evaluate legacy and sustainability issues relevant to selected case studies4. Research and assess the potential problems that can be associated with hosting global sporting events5. Evaluate the role and importance of sponsorship, media coverage and visitor engagement to the success of selected events.COMMON SKILLSIt is School policy that Common/Key Skills should be embedded into module delivery and assessment at all academic levels. The interactive nature of the seminars fulfils most of the requirements by encouraging discussion, organisation and communication, and group discussion.  By examining the assessment criteria, you will note that Common Skills are also contained within them. More specifically, the following Skills are developed in the module overall:· Communication – listening, interpretation, reading, and written presentation· Numeracy –  handling and interpreting data· Technology – information retrieval and manipulation· Learning and Study – learning/studyesearch, personal time management· Problem solving – identifying key issues, managing tasks, planning, and creativity· Planning – time management, organisationMarking Criteria:    Marking Aspect    Marks awarded    Comments    Identification and discussion of at least 5 key elements of successful bidding that have been outlined in the literature.  Justification of one of these elements as a particular strength for your bid in your selected destination. Evidence of engagement with a range of academic sources            /30        Realistic and appropriate bid document including:· Goals for hosting the event, ‘a good fit’, development, legacy, motivation· Venue and other major aspects· Commercial opportunities, marketing & media           /60        Evidence of appropriate reading & referencing.Use of up-to-date facts and statistics.           /10    Sources for Academic Theory:    · Classification and positioning of global sporting events· The bidding process - the involvement of key stakeholders (governing bodies, local and national governments, national sports organisations etc.) in bidding for and staging events, factors in successful and unsuccessful bids· Legacy and sustainability issues – post venue utilisation, encouraging and increasing sports participation, uan regeneration, economic, environmental and cultural issues· The darker side – post event decline, couption, gentrification, human rights abuses, security issues etc.· The role of global sporting events in developing and promoting tourism in host destinations· Case study analysis – The Ryder Cup (e.g. Celtic Manor, 2010), FIFA World Cup (South Africa 2010), Olympics  (e.g. Barcelona, 1992, Sydney, 2000, Athens, 2004 ,Beijing 2008, London 2012), Ashes (Cardiff 2009 and 2015), Rugby World Cup (Wales / Cardiff, 1999), Formula 1, Tennis etc.     Recommended Reading and Required Reading    Required Reading:· Holmes, K. Hughes, M.  Mair, J. and Carlsen, C XXXXXXXXXXEvents and Sustainability.  Abingdon: Routledge (also available as an e-book)· Mallen, C. and Adams, CJ XXXXXXXXXXEvent Management in Sport, Recreation and Tourism.  Abingdon: Routledge· Rojek, C XXXXXXXXXXEvent Power: How Global Events Manage and Manipulate.  London, SageRecommended Reading:·  Nicholson, M. Ke, A. and Sherwood, M XXXXXXXXXXSport and the Media.  Abingdon: Routledge (also available as an e-book)· Nixon, HL XXXXXXXXXXSport in a Changing World.  Abingdon: Routledge (also available as an e-book)· Sotriadou, P. and Bosscher, VD XXXXXXXXXXManaging High Performance Sport.  Abingdon: RoutledgeThe following journals contain papers relevant to this module:· Annals of Tourism Research· Cuent Issues in Tourism· Event Management· Journal of Sport Tourism· International Journal of Sport Management, Recreation and Tourism· S&PA Professional CIMSPA

Soumi · Accepted Answer

GLOBAL SPORTING EVENT ASSIGNMENT
Table of Contents
Task 1: Key Elements of Successful Bidding	3
Task 2: Bid Document	5
1.	CANDIDATE CONTACT DETAILS	5
2.	GOALS FOR HOSTING THE EVENT, ‘A GOOD FIT’, DEVELOPMENT, LEGACY, MOTIVATION.	5
3.	VENUE AND OTHER MAJOR ASPECTS	7
4.	COMMERCIAL OPPORTUNITIES, MARKETING & MEDIA	9
References	14
Task 1: Key Elements of Successful Bidding
Five key elements of successful bidding are –
Understanding event size and value
Before bidding, having proper understanding of the event size and value is very important. According to Nicholson et al. (2015), it can be done using cost management software available in the market to get better cost estimates. Proper estimate of time and work force the event would require has to be calculated properly before bidding. Analysis needs to be done whether the organising committee with the estimated work force, equipment, staff and other resources can complete the event successfully within commenced time. In addition, financial capability of the organising committee needs to be ensured for completion of the project. Knowing your capability fully is better before placing a bid.
Know your Client
Proper information about the person and place has to be gained before bidding. Those people are the ones to go through the bid documents. Hence, if needed, added information has to be given in the bid documents according to the past events they have accepted in accordance to that information. As noted by Nixon (2015), a proper idea of the interests and likings has to be known before presenting the bid. In order to have a successful bid, proper analysis of the opposite party is required, about their past bids and the outcomes. Feedbacks are the best way to assess the loopholes in the bid and a better way for improvement of performance and achieving success in the bidding process.
Have knowledge about the bidding process
Once selected to present the bid, there are few formalities and reasons to be kept in mind. For example, a visit to the venue to find out the factors might create problem in the future for the event, risking in incompletion of it. Even proper discussions and meetings with the concerned people related to the event needs to be done to avoid future clashes and complications at the later stage of the event. Potential risks need to be assessed carefully and review of the bid documents plans and specifications of the event are needed to be done to avoid common risks of incomplete construction of documents, unknown conditions, exceed time limit and safety.
Be aware of the area and local regulations
A proper research is to be done about the local rules and regulations have to be done, and the issues that might arise during the event. As stated by Sotriadou and Bosscher (2013), any kind of cessation of the event due to political issues is not desirable by the organising committee. The bidder would reject the bid instantly for such mistakes. Hence, the location, duration, size and scope, competition, participants are to be assessed before any decision to be taken. Accordingly, the bid is to be presented keeping all the factors in mind.
Know your current workload
The current workload of the committee must be gave importance on before going for bidding for any event. According to Holmes et al. (2015), the committee would want to make sure that they have time to take up the event of that size and scope. Excess workload would result in decrease in management quality, which would further result in unsuccessful event. Thorough understanding of current work pressure would also give a better estimation of completion time required for taking preparations before organising any event for making it a success.
Among the above points, fifth point, that is, knowing the current workload is the strongest point in the bidding process for this event. The main reason is that this bid is for organising British Masters in Kingswood Golf & Country Club, Tadworth, UK in 2021. The club and the organising committee has enough time in their hand for making proper arrangements and setting the golf club as per the requirements, keeping in mind the no. of people that would be visiting the club as well as their stay and other facilities in the club maintaining a proper standard if the bid is accepted. In addition, for promoting and marketing about the club to make the event a grand success, the club would require time, which it is getting without any problem as this year as well as the next year; British Masters is going to be conducted in Hillside Golf Club, Southport, England by Betfred as per the contract they recently signed. This can be a turning point in the history of British Masters, hence a lot of preparations are needed to be taken as well as proper promotion and marketing is also needed to be done for outstanding the current venue, resulting in a more successful event in the history of British Masters.
Moreover, the 2 years would also give Kingswood Golf & Country Club time to renovate or expand their infrastructure and equipment if required for the event as well as for growth of the club. Along with the club, UK Golf Federation would also require time to go through the legal formalities and bidding process for the event to achieve the contract of British Masters from Betfred as soon as their contract period gets over.
Finally, proper arrangements for the guests, players and their families, officials are to be made by the Kingswood Golf & Country Club to have a flawless and successful event to leave a mark in the history of golf. More the time, better the arrangements are expected from the club starting from residence, hospitality to availability of various facilities and equipment for every possibility. As noted by Mallen and Adams (2013), all the uncertainties and issues can be analysed thoroughly to avoid any kind of problem or cessation of the event in between creating a negative impression of the club as well as the organising committee in front of all the guests and players including intellectual people present as chief guests of the event. Whole world would be looking forward for the event, if the marketing and promotion strategies work out properly. The last thing in such events that the organising committee would want is an embarrassing situation for them as well as the Kingswood Golf Club. Since this would be the biggest event this club would be organising, lot of management skills have to be shown where lack of experience should not be portrayed to the outsiders or else this opportunity would not last for long.
Task 2: Bid Document
	NAME OF EVENT
	LOCATION
	British Masters (Golf tournament)
	Kingswood Golf & Country Club, Sandy Lane, Tadworth, Surrey KT20 6NE, UK
CANDIDATE CONTACT DETAILS
	Name of Contact
	
	Title
	
	Email Address
	
	Address
	
GOALS FOR HOSTING THE EVENT, ‘A GOOD FIT’, DEVELOPMENT, LEGACY, MOTIVATION.
	What are your goals in bidding for the Event?
Why are you doing it?
What do you want to achieve by bring the Event to your region?

Global Sporting Event Assignment Brief: ASSIGNMENT BRIEF – INDIVIDUAL WRITTEN ASSIGNMENT (50%) You will choose an event from a list supplied in seminars. You can then choose any city that you think...

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