Term Project Pape
Press Release Template - Make a Copy to get Started
Title: [COMPANY] ANNOUNCES [SERVICE | TECHNOLOGY | TOOL] TO ENABLE
[CUSTOMER SEGMENT] TO [BENEFIT STATEMENT].
Subtitle: Provide a few more key details
Intro Paragraph: [City, State]–[Intended Launch Date] – [Provide a crisp 3-4 sentences that
eiterate and expand on the title with a little more detail on the customers served and what is
eing launched.]
Customer Problems: [Lay out the top 3-4 (max) problems for the customers your product o
service is intended to serve.]
Solution: [Describe how your product/service elegantly solves the problem. Give a
ief
overview of how it works, and then go through and talk about how it solves each problem you
listed above.]
Leader’s Quote: [Pick a leader in your company and make up a quote that talks about why the
company decided to tackle this problem and (at a high-level) how the solution solves it.]
Customer’s Job-to-be-Done: [Describe what a customer has to do to start using the
product/service and how it works. Go into enough detail to give them confidence it actually
solves the problem.]
Customer Quote: [Create a fake quote by a fake customer, but one that sounds like it could be
eal. The customer should describe her pain point or the goal she needs to accomplish, and then
how the product you launched enables her to do so.]
To learn more, go to [Provide a URL or other information on the first place a customer should
go to get access to the product/service.].