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FINAL EXAM Answer all the questions posed. Suggested word limit, 2000 words for the entire mid-term (all questions included). Feel free to express yourself in fewer words, exceed this limit only if...

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FINAL EXAM
Answer all the questions posed. Suggested word limit, 2000 words for the entire mid-term (all questions included). Feel free to express yourself in fewer words, exceed this limit only if you think you have something earth shattering to say. Please work alone. Do not work in groups.
The entire test relates to one organization: The New York Times.
1. Go to the corporate website of The New York Times Company (http:
www.nytco.com/). Find their financial information (for example, the 2019 annual report is here), and fill in the data below.
    Concept
    Ratio used
    2018
    2019
    Profitability
    
    
    
    Efficiency
    
    
    
    Liquidity
    
    
    
    Leverage
    
    
    
2. From the Annual Report of 2019, please read the 2-page note by Mark Thompson to the shareholders. Based on what you know of the NYT’s performance in 2020 (e.g. see this), has the organization been successful in achieving its objectives?
3. In the new environment, which two of Porter's five forces are critical to NYT? Analyze them, and suggest what NYT must do to manage those forces.
4. In the general environment affecting the newspaper industry, which two segments should NYT focus on?
5. What would be a good mission statement for NYT in 2021? Keep it 30 words or less.
6. A 2015 study that plots changing TV viewership habits among youth shows some habits that will affect media companies. Identify two ways in which NYT and a paid TV channel like HBO have the same problem. Also identify one way in which their problems are different from each other.
Answered 3 days After Sep 23, 2021

Solution

Tanmoy answered on Sep 27 2021
138 Votes
The New York Times
    Concept
    Ratio used
    2018
    2019
    Profitability
    Net Profit Ratio = Net Profit ÷ Sales x 100
    7.29%
    7.72%
    Efficiency
    Receivables Turnover Ratio = Credit Sales ÷ Average Accounts Receivables
    7.86
    8.49
    Liquidity
    Cu
ent Ratio = Cu
ent Assets ÷ Cu
ent Liabilities
    1.33
    1.64
    Leverage
    Debt Equity Ratio = Total Debt ÷ Total Equity
    0.24
    0.05
Achieving the objectives
There have been radical changes in the business operations by making the entire operations digital along with the introduction of new cross-disciplinary teams. Through this New York Times company was able to enjoy full autonomy and was able to get access to machine learning, production and testing proficiencies which helped to move the business forward.
Due to digital operations, the new way of working allowed to acquire new customers and increased the number of registered users as well as logged on users with the help of digital asset each week.
Since 2015 onwards, the digital revenue was doubled from $400 million annually to $800 million in 2020. As a result of this, the company was able to achieve great confidence and the target of 10 million subscribers by 2025.
Finally, even during the covid-19 crisis New York Times Company was able to produce a prodigious volume of high impact work which consisted of 194000 photos, 60000 articles, 3900 videos, 445 podcast episodes and 39 television episodes (The New York Times Company, 2019 Annual Report).
Michael Porter five forces model
Michael Porter’s five forces model can be used for analysis of New York Times Company’s industry in which it conducts its business. There are five forces which influences the performance of the industry. New York Times is guided by Porter’s five force framework. The first factor is the supply or production of goods. New York Times enables to deliver necessary information to their clients and it covers a wide range of area. It also enables to communicate data or information online and is hence related to politics as well as international relationship i.e.; Obama’s project of providing power to Africa and it also covers economic spheres for example updates of the various suppliers producing crude oil globally which is one of the volatile resources. This service is able to penetrate and meet the demands of the clients as well as provides New York Times Company an advantage in the supply of products associated with the company. This framework is based on the concept of industrial organization which helps to derive the Porter’s five forces the intensity to compete with various companies in the same industry and gain attractiveness or overall profitability in an industry. These factors or forces were being mentioned as macro environment by Michael Porter. Below are the factors which can have an impact on the performance of the company. The substitutes impact the NYT’s...
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