Exam ContentThe focus of this assignment is to consider how consumer demographics and health care...

Question

Exam ContentThe focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. You use your skill in marketing analysis to analyze a health care organization from a market-based perspective.Preparing for the Assignment:Select 1 of the following in your community or surrounding area:Walk-in clinic, such as an urgent care facilityRetail clinic in your local grocery store or retail pharmacyNo-appointment physician’s officeResearch the market of this facility. Consider the following as you complete your research:Demographics of the consumers who use the facility selectedThe location of the facility selectedThe marketing used to bring in consumers to the facility selectedAssignment Directions:Write a 500- to 700-word paper that analyzes the market perspective of the facility selected. Ensure you:Describe the location and facility selected.Analyze the cultural and generational demographics of the consumers who use the selected facility.Analyze the marketing approach used for the facility.Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.Consider whether marketing techniques can be the same when marketing to different demographics.Format your references according to APA guidelines.

Insha · Accepted Answer

Running Head: WALK-IN CLINIC								1
WALK-IN CLINIC 										2
WALK-IN CLINIC
Table of Contents
Introduction	3
Location and Facility Selected	3
Cultural and Generational Demographics	3
The Marketing Approach	4
Target Audience	4
Marketing Techniques	5
Conclusion	5
References	6
Introduction
This paper selected the topic Walk-in clinics, where it will describe the facility in Chicago US. Further, it will highlight generational and cultural demographics of the targeted audience. Later it will analyze the marketing approach used by them. Lastly, it will be conclude with overall summary.
Location and Facility Selected 
Originally, walk-in clinics were created to provide treatment to people who did not have insurance. Also, for a fraction of the expense of emergency rooms, provide walk-in treatment for essential medical services. They have subsequently developed into a legitimate healthcare alternative for everyone in need of immediate attention. Any healthcare professional that gives care without an appointment is known as a walk-in.
Walk-In Clinics are not suitable for life-threatening situations. However, they are well equipped to treat common, non-life-threatening disorders such as a bad the flu or cold. Walk-in clinics can also help those who have minor injuries including back discomfort, eye injuries or broken bones. Using an urgent care clinic, frees up the ER for life-threatening crises, making it an attractive healthcare choice. Care is offered for a fraction of the cost of an ER visit and is equivalent to what patient would spend at a doctor's office (MacKechnie, Nadeau, Deering, Thaller & MacKechnie, 2020).
Cultural and Generational Demographics
Since 2004, an estimated 300 additional locations have opened each year, bringing the total number of centers to almost 8000 across the country.

Exam Content The focus of this assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources. You use your skill in...

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