Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and...

Question

Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and business factors, and changing regulations) can have a tremendous impact on the success of an organization’s marketing plan. Therefore, it is important for health care leaders to continuously assess the strengths, weaknesses, opportunities, and threats (SWOT) of these forces and trends to ensure that their organizations are applying the appropriate marketing strategies. For this Assignment, you need to conduct a SWOT analysis of an environmental force or trend and consider how it might impact your own health care organization.

To prepare:

Select a contemporary environmental force/trend, such as politics in health care, new technological advances in health care, the impact of recession/economic issues on utilization of health care, etc. Using the Library, locate and review a scholarly article that discusses this force/trend.
Reflect on your own health care organization. Imagine you have been hired as a marketing consultant to help guide your organization in understanding evolving environmental forces/trends that may impact marketing.

Note: If you do not currently work for a health care organization, you may select one that is of interest to you.

The Assignment

In a 4- to 5-page report, address the following:

Analyze the environmental force/trend you selected. Include how the organization in the article is using the force/trend to better understand itself.
With your selected health care organization in mind, conduct a SWOT analysis of the environmental force/trend you selected.

Note: Be sure to use the SWOT Analysis Template in this week’s Learning Resources.
Analyze how the force/trend might impact the marketing of your organization. Recommend strategies to maximize opportunities and overcome threats.

Robert · Accepted Answer

Management
HEALTH CARE MANAGEMENT 
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Management   
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Introduction  
While analyzing the role of health care providers, we can able to understand that, the health care 
providers are facing the problem with quality in services. The success of the health services is 
mainly depending upon the quality and performance of the health care providers. One of the 
major aspects affecting the functioning of health care providers is related with the cost of the 
health services. Only fewer people are getting better health services, in 2037 the cost for health 
services will increases to 25%, which means only high class income people can manage the costs 
related with the health services. The health care providers also facing financial pressure in which 
they are failed to provide quality and economical services to the people. 
Body  
Most of the company authorities are implementing new systems and tools for the betterment of 
people in an effective way. Mobile medical clinic is highly useful to the families and homeless 
people. While analyzing present global environment, we can able to understand that, hospital 
charges are very high and it is not affordable to the common man in an effective way. The 
technologies have to design for meeting the needs of every people in the world. It cannot be 
called as easy process, now we can analyze the impact of mobile medical clinic in effective way 
(Bradley et al 2017). The mobile medical clinic has to face lot of challenges, one of major 
problem which related to connectivity and reliability of network used for communication. They 
have to provide maximum security to PI, patient information; there are lots of ways in which 
third party can easily collect the information. The cost related with network equipment and other 
related aspects also create a problem for the system, in which they have to focus on inexpensive 
tools and systems. Basically mobile units are working with support of generators which create 
Management   
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electromagnetic radiations, we know the fact, and electromagnetic radiations will affect the 
wireless connective in a negative way so they have to manage it effectively.  
When we look in to functioning of organizations,

Environmental forces and trends (i.e., competitors, new technologies, socioeconomic, population and business factors, and changing regulations) can have a tremendous impact on the success of an...

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