economy 11:Strategic Alliances: Part II Given the readings in Module 10 and 11, how should a Middle...

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economy 11:Strategic Alliances: Part II

Given the readings in Module 10 and 11, how should a Middle Eastern company evaluate the success of a strategic alliance? Identify relevant criteria and discuss your reasons for including them. Describe why they are relevant across industries, cultures, and geographic locations.

Your well-written paper should meet the following requirements:

4 pages in length
Support your analysis by referencing and citing at least three credible sources in addition to the course textbook.
Use academic writing standards and APA style guidelines, citing references as appropriate.

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David · Accepted Answer

Running Head: Strategic Alliances: Part II   
1
Economy 11: Strategic Alliances: Part II 
Author’s Name 
Affiliation
Strategic Alliances: Part II  2 
 
Introduction 
In order to measure the performance of strategic alliance done either through merger or 
acquisition, there are various scorecards available on the basis of which it is possible to check the 
standing of the organization in terms of various parameters. Strategic planning can be used to 
improve the performance of an organization’s operations through measurement of key 
performance indicators which provides connection to goals and objectives of two amalgamated 
companies. Similarly, in the alliance process of two organizations it is necessary to measure the 
benefits of new and innovative techniques introduced for the operations of the company. From 
the perspective of financial performance, it is important to find the contribution towards the 
success of alliance in terms of cash flows, profit maximizing goal and other finance related 
processes. Last indicator is the relationship of the two companies in terms of loyalty and business 
health of their partners signifying their satisfaction level after strategic alliance.
Relevant criteria for measuring success of strategic alliance 
The relevance of few key performance indicators is usually measured across various 
culture, industries and geographical locations so that it becomes easier to manage the progress 
elements from a common viewpoint. A Middle East organization can measure the success of the 
strategic alliance by looking at the response of various criteria through which identification of 
areas of improvement can be determined. It might include parameters like the trust capability of 
the partners present at different geographical locations and conducting regular business health 
check up on the basis of flows of cash along with revenue generation capacity and achievement 
of sales target. It would reveal the suitability of local cultural conditions for the progress of the 
new organization entering the alliance with the host country company. 
Strategic Alliances: Part II  3 
 
By conducting annual alliance review meetings, the companies can access the problems 
and challenges relating to the responses of managerial conduct in focussing over the new 
capabilities achieved by strategic alliance working with different processes.

economy 11:Strategic Alliances: Part II Given the readings in Module 10 and 11, how should a Middle Eastern company evaluate the success of a strategic alliance? Identify relevant criteria and discuss...

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