ESRI Zip Lookup Worksheet
Part 1
Creating a customer profile will allow you to determine your customer and identify marketing opportunities. Using the ESRI Zip Lookup, choose your zip code, 1 neighboring zip code to the south, and 1 neighboring zip code to the north. Research the median income, financial optimists, monthly credit card charges, and 1 additional variable of your choosing. This exercise will help you gain a full mastery of this resource going forward to use for your business.
Variable
Example
32080
Your Zip Code
South
North
Tapestry 1
33.1% Silver and Gold
Tapestry 2
30.4% Golden Years
Tapestry 3
9.2% The Great Outdoors
Median Income
$55,754.00
Financial Optimists
38.7%
Monthly Credit Card Charges
18%
Any Variable of your Choice
College Football Viewership
28.5%
Part 2
In 300 words or less, identify 1 opportunity or business insight you gained from this research. Provide your best example of how you can use this information strategically. Include the following:
How does knowing the zip code information help identify customer needs and wants?
How would these needs and wants differ based on the information found about each zip code?
Already registered? Login
Not Account? Sign up
Enter your email address to reset your password
Back to Login? Click here