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ESRI Zip Lookup Worksheet Part 1 Creating a customer profile will allow you to determine your customer and identify marketing opportunities. Using the ESRI Zip Lookup, choose your zip code, 1...

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ESRI Zip Lookup Worksheet

Part 1

Creating a customer profile will allow you to determine your customer and identify marketing opportunities. Using the ESRI Zip Lookup, choose your zip code, 1 neighboring zip code to the south, and 1 neighboring zip code to the north. Research the median income, financial optimists, monthly credit card charges, and 1 additional variable of your choosing. This exercise will help you gain a full mastery of this resource going forward to use for your business.

Variable

Example

32080

Your Zip Code

South

North

Tapestry 1

33.1% Silver and Gold

Tapestry 2

30.4% Golden Years

Tapestry 3

9.2% The Great Outdoors

Median Income

$55,754.00

Financial Optimists

38.7%

Monthly Credit Card Charges

18%

Any Variable of your Choice

College Football Viewership

28.5%

Part 2

In 300 words or less, identify 1 opportunity or business insight you gained from this research. Provide your best example of how you can use this information strategically. Include the following:

  • How does knowing the zip code information help identify customer needs and wants?

  • How would these needs and wants differ based on the information found about each zip code?

Answered Same Day Aug 20, 2021

Solution

Yash answered on Aug 21 2021
157 Votes
Part 1:
    Variable
    Your Zip Code
64062
    South
64016
    North
64493
    Tapestry 1
        41.3%
    Salt of the Earth
        38.8%
    Heartland Communities
        55.6%
    Salt of the Earth
    Tapestry 2
        40.9%
    Middleburg
        25.4%
    Middleburg
        25.7%
    Green Acres
    Tapestry 3
        17.7%
    Green Acres
        23.4%
    Green Acres
        18.7%
    The Great Outdoors
    Median Income
    $63,925
    $59,250
    $58,065
    Financial Optimists
    42.20%
    42%
    39%
    Monthly Credit Card Charges
    10.70%
    10%
    12.20%
    Median Age
    40.60
    38.40
    47
Part 2:
From the above research, it can be observed that in Zip Code...
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