____________________________________________During the Week Three you will work on Legal strategies...

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____________________________________________During the Week Three you will work on Legal strategies and planning of your Comprehensive Business Plan. Also, you will complete the• Financial and Accounting Analysis (Pro forma – future 3 years)Must be In APA format with 3 references.The Business Plan being creative on APPLE and a new technology they have with retina display and touch screens on iPads. The whole business plan is based on this technology being able to help disable children and their education. This business plan is focused on the healthcare industry and how they can help disable children.
	
Document Preview: Kristi KohlerKeiser UniversityMBA699Dr. Mary GranoffMarch 17, 2013Market Analysis	Throughout the market analysis, we will analyze the market and marketing strategies that will be adopted by the company for its new technology. The new technology will have the ability to monitor the child’s medical condition through retina display and by touch. It will also provide a way for children that have disabilities the opportunity to be educated via virtual classroom setting and still offer the parents of security.Demographic Environment	Apple, Inc. is a renowned company that has an existence across the country. They are known for taking their creativity of technology to places that know other technology company has been able to do before. The main targets for the proposed technology will be parents of disabled children, education, and the medical industry. The goal of the new technology will be to help disabled children achieve their educational goals as well as to help in the medical area. 	Apple, Inc. focuses on making sure they understand the market and where the demographic opportunities are. By doing this, it gives them the chance to develop a different type of strategy. They only focus on technology in a vertically segmenting way.Age GroupPercentage %18 years and under75%18 – 24 years10%25 – 44 years10%45 years and above5%Market Segmentation	Market segmentation is a technique in which to help company’s zoom in on the correct demographic market. Apple, Inc. uses segment marketing in order to achieve a large potential, as Apple has a strong market base with its differentiation strategy. The main focus of Apple, Inc. will be to establish and maintain customers: all while trying to maintain the customer’s desires in technology and what their preferences are. Apple, Inc will have a strong focus on helping disable children as well as helping the medical industry. With the focus on segment marketing, the company...

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FINANCIAL AND ACCOUNTING ANALYSIS                                                                     1
Financial and Accounting Analysis 
Kristi Kohler 
Keiser University 
MBA699 
Dr. Mary Granoff 
March 23, 2013
FINANCIAL AND ACCOUNTING ANALYSIS                                                                     2 
Financial and Accounting Analysis 
Introduction 
The financial and accounting proforma statements are important aspect of business plan 
which helps in forecasting the expected revenue and expenses from the product. The business 
plan is based on the new technology they have with retina display and touch screens on iPads. 
The whole business plan is based on this technology being able to help disable children and their 
education. This business plan is focused on the healthcare industry and how they can help disable 
children.  
For this Apple needs to have a strong focus on research and development as well as 
marketing of the products. With the main target market of disabled children and medical 
institutes, the company will be able to attain strong competitive edge in the market. 
Accounting and Financial Assumptions 
 As the company focuses on differentiated pricing, the company will mark the selling 
price of the product as $2500, wherein the cost of sales will be estimated as $800. The other 
costs that will be incurred by the company will be in respect to the selling and administrative 
cost and research and development cost. The company needs to have a strong focus on marketing 
with which the company will be able to gain competitive edge in the market, the marketing 
expenses will be majorly on the basis of the advertising expenses that needs to be done by the 
company through different sources which will include radio promotion, television, hoardings, 
campaign etc. 
Assumptions 
 The general assumptions on the basis of which the company will forecast its financial 
statements will be based on the strong prospects of the products proposed by the company.

____________________________________________ During the Week Three you will work on Legal strategies and planning of your Comprehensive Business Plan. Also, you will complete the • Financial and...

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