Disruptive technologieshave been a mainstay of debatesin strategic management since 1995. They have...

Question

Disruptive technologieshave been a mainstay of debatesin strategic management since 1995. They have been used extensively byconsultantsas well as academics. The idea of disruptive innovation was proposed by Clayton Christensen of Harvard Business School, and while it was widely adopted, it has also been extensivelycritiqued.Clayton Christensen wrote an article in HBR (attached) in December 2015, where he defended (and put limits on) his concept [He has two co-authors in this article, but the concept is associated with him]. Please read the article fully before you commence this assignment. [You can skim the above links, but not the attached article].Imagine yourself a consultant. Please write a memo to Uber where you suggest how they can use the idea of a disruptive technology to improve its operations.Your essay should contain the following:Briefly summarize the keypoints in Christensen's article in that memo.Provide your own opinion, i.e. whether you agree or disagree with Christensen by answering the question: "IsUbera disruptive innovation?"​ Provide numeric support to your arguments.Present one clear identification of a strategic problem faced by Uber in today’s world.Present one suggestion of how Uber can tackle the strategic problem. Support your suggestion with numeric information.The essay should be about 500 words long, and have an original title.

Sumit · Accepted Answer

MEMO
To: Management of Uber
From:
Date: 11th October 2021
Subject:
1. In his article Clayton Christensen has presented how the successful and established companies do everything “right” and still these companies lose market share due to the rise of new and innovative companies. The author is of the view that since the large and established companies focus on improving their existing products for which they already have a demand in the market form the customers, these companies focus on fulfilling the needs of the existing customers without thinking about the needs of the possible customers. Therefore, whenever a new company enters into the market, it focuses on the customers which the old and established companies are not looking after. The strategy used by the new companies is to deliver innovative products or offer products at a lower rate.

Disruptive technologieshave been a mainstay of debatesin strategic management since 1995. They have been used extensively byconsultantsas well as academics. The idea of disruptive innovation was...

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment