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DIscussion Question Chapter 14 Marketing Campaign Concept Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use eithera writtenparagraph or...

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DIscussion Question Chapter 14 Marketing

Campaign Concept


Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use eithera writtenparagraph or bullet point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.

Part 1: Marketing Campaign Concept

Briefly describe the marketing campaign concept you are proposing in your marketing plan. Be sure to include the following:

  • Who is the target audience?
  • What is your goal?
  • What approach and strategy are you using for the campaign?

What is your proposed promotion mix, and which specific marketing communication tools will you use? Why do you think this is the right promotion mix for achieving your goals with this audience?


Answered Same Day Dec 08, 2021

Solution

Parul answered on Dec 08 2021
150 Votes
Introduction to Idea
We decided to come up with this idea of online fashion rental service, which would be an extension of one's wardrobe. Share-Robe is a fashion rental company to cater to young adults who want to wear a different designer outfit in every college event but don’t want to spend much in that outfit.
Goal
Our idea is designed to meet these unmet needs and meet the latent demands of college goers. Share-Robe is powered by a transformative business model, coupled with IT and a unique reverse-logistics operation. With this business idea, I aim to make fashion more accessible and available by giving people access to high quality clothes and accessories. Indeed, I am trying to disrupt the meaning of ownership — and revolutionizing retail in the process.
Who is Target Audience?
By the virtue of this idea, we plan to target universities and colleges within Sydney area. There are substantial number of students who...
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