Discussion Question Chapter 13: Marketing Campaign Concept with students

Part 2: Respond to Classmates’ Posts

After you have created your own post, look over the discussion forum posts of your classmates and respond to at least two of them.

Part 3: Incorporate Feedback

Review the feedback you receive from classmates and your instructor. Use this feedback to revise and improve your work before submitting it as part of the “Complete Marketing Plan” assignment.

1st students discusssion

Target audience- Blue collar working class man, majority of these truck owners are of the working class. They may be business owners but they still love these trucks as they may travel and need to pull their campers or equipment to wherever they please.

Goal- My goal would be to set a f series pickup truck in every persons hands that is looking for one. Whether or not they choose to purchase one at least let them test drive before they go elsewhere. If this happens most people will stick with a F series pickup.

The only tools I would use would be advertising and sales promotions. These trucks sell themselves. There is not a significant enough reason or point to have to dwell into social media, sending out catalogs, emailing campaigns. These trucks can be self explained by seeing them and test driving for the final decision process. FoMoCo already does a great job with their marketing agenda. I feel they may waste some money advertising in certain locations, but maybe they"re trying to reach a demographic I am unaware of when reading.

2nd discussion

For Ethique I think the best marketing concept would be Public Relations, in todays world everyone is looking for either quick, fast and in a hurry or they want every detail to make a connection with the brand they are trying to buy.

• Target Audience?
  • Mothers, be it pet mothers or human mothers. As a mother who is not only worried about the planet my child may see without me but also on the harsh additives that are in everything we use it is important for me to have a connections and know the true story of a company that is trying to change the soap world for the better.
• Goals?
  • The goals with this marketing concept are to really tell the story. Let the consumer know where we come from and how what they want aligns with what mothers all over the world want. A health, clean and satisfied earth and body. Letting mothers in on shared beliefs and how we can help our children live a better life is a great way to connect customers to our brand for the long run.
• Approach and Strategy?
  • Social media advertisement, I think creating a blog would really help get a leg up on expressing all the different aspects of Ethique and how it all comes together.

I feel that by combining social media with the story telling of PR we will create the perfect marketing strategies for our goals. We want moms to fee a deeper connection to the brand and be in on all the details of how they do what they do. By allowing them to see it every week for 30-45 minutes gives them a real spot in their heart for the brand they are buying. As a mom, I am more likely to buy from a brand that I feel a connection with over a brad with no story to tell.