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Discussion Question Chapter 10: Product Strategy 2828 unread replies.2828 replies. Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use eithera...

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Discussion Question Chapter 10: Product Strategy

2828 unread replies.2828 replies.

Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use eithera writtenparagraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.

Part 1: Product Strategy

Briefly describe your product or service. Where is it in the product development life cycle? What recommendations do you have for improving the offering to fit your target market’s needs? Be sure to consider the following:

  • What level of quality and consistency does the offering have?
  • How many features does it have and can they be removed or added?

  • Does the design and/or service deliver what the customer values? If not, how can it improve?

  • What improvements would help your offering compete more effectively?

Answered Same Day Nov 28, 2021

Solution

Sudipta answered on Nov 29 2021
155 Votes
2
Discussion
The selected product is Amazon Echo, which is an AI based virtual assistant can be synchronized with smartphones and consist of smart speakers. The product can be segmented under “Specialty product” as it comes with unique features. As per reports, 32 million is the selling unit of Echo in 2018. It increased to 42 million in 2019. Later, total sales unit further increased to 53.9 million (statista.com, 2020). These statistics signifies the product cu
ently holding the growth stage of Product life cycle. It is...
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