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Discussion Post Chapter 11: Pricing Strategy Instructions Write a post for the Discussion Forum on this topic, addressing the questions below. You may use eithera writtenparagraph or bullet-point...

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Discussion Post Chapter 11: Pricing Strategy


Instructions

Write a post for the Discussion Forum on this topic, addressing the questions below. You may use eithera writtenparagraph or bullet-point format. Part 1 should be 2–3 paragraphs in length or an equivalent amount of content in bullet-point form. Responses to your classmates’ posts should be 1–2 paragraphs or several bullet points in length.

Part 1: Pricing Strategy

Briefly describe pricing for your product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

  • How sensitive are your customers to changes in price?
  • What revenue do you need to break even and achieve profitability?
  • What does the price say about your product in terms of value, quality, prestige, etc.?


Answered Same Day Dec 01, 2021

Solution

Saloni answered on Dec 01 2021
149 Votes
Brand Name- Puma
Pricing Strategy
The price is the amount the customer pays for the product .The most important factor while deciding upon a price is how much amount the customer is willing to pay for a particular product. The factor that affects the final price for the product is to analyze the price of the competitive products in the market and then decide the profit margins. Pricing also define the discount and price to be offered to the wholesaler and retailer.
Puma’s product prices are affordable when compared to competitors...
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