Discussion: Marketink Our course is all about marketers creating value. One way that we discussed...

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Discussion: Marketink Our course is all about marketers creating value. One way that we discussed in class that companies do this is by mainitaing relationships with customers (see chapter 1 of your...

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Discussion: Marketink

Our course is all about marketers creating value. One way that we discussed in class that companies do this is by mainitaing relationships with customers (see chapter 1 of your textbook). For this assignment, please identify a company that you believe does this aspect of marketing exceptionally well. Discuss the mechanics of this company's program and your analysis of how it provides value to consumers.

NB:Provide an article from WSJ, Bloomberg or another reputable source so that your fellow classmates can review and draw their own conclusions

Answered Same Day Feb 07, 2023

Ayan · Accepted Answer

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	The excellent client relationship management at Apple is well-known. The company's marketing strategy is focused on giving clients a smooth and tailored experience. The Genius Bar is one of the main components of Apple's CRM program (Tien, Nguyen Hoang). Customers may get technical help and troubleshooting for their Apple goods at The Genius Bar, a support area located within Apple Stores. Customers now have a simple and convenient option to get support for their purchases, which fosters brand trust and loyalty. The Genius Bar also acts as a center for consumer interaction and education,

Discussion: Marketink Our course is all about marketers creating value. One way that we discussed in class that companies do this is by mainitaing relationships with customers (see chapter 1 of your...

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