Details: The value and utility of the Pivot table established a foundation for the relatively simple use of analytics to gain significant business insight. This foundation was expanded in later...

Data analytics

DATA ANALYTICS
Assignment
[DATE]
[COMPANY NAME]
[Company address]
Data Analytics Assignment

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Contents
Executive Summary: ............................................................................................................................. 2
1. Introduction: ..................................................................................................................................... 3
2. Analytics methods: ............................................................................................................................ 4
3. Analytics tools: .................................................................................................................................. 4
4. Analytics at Amazon Web Services (Large enterprise): ................................................................ 5
5. Analytics at Ka
age Inc. (Smaller enterprise): ............................................................................ 6
6. Applicability of Management theories: ........................................................................................... 7
References:............................................................................................................................................. 8
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Executive Summary:
Business Analytics acts handy in almost all the areas of management such as Customer
Relationships management, Operations/ Supply chain management, Financial and marketing
activities, Human Resource Planning, Pricing decisions and business strategies.
The major analytics methods may include the descriptive analytics (“What happened”),
diagnostic analytics (“How did it happen”), predictive analytics (“What could happen in the
future?”) and prescriptive analytics (“How should we respond to those potential future
events?”). The various tools used for analytics may include Tableau, OpenRefine, KNIME,
Google Fusion tables and NodeXL.
Amazon Web Services majorly uses Big Data Analytics in order to handle the huge amounts
of data and thereby helping the company to increase the sales. An enterprise data warehouse
is used to cater to identify the trends, advertising effectiveness, sales across various and
geographies etc. and hence analysing and assisting the sales.
Ka
age Inc., an online financial technology funding company uses Google Analytics in
order to identify the traffics, sources, the unique selling points and also the cu
ent traffic.
This helps the company to foster the efficient digital marketing strategies.
The management theories does work in today’s world and the Analytics methods and tools
are used to support these aspects. For bigger organizations, analytics processes are designed
in-line with the management theories, whereas for the smaller organizations, they are used in
accordance to their affordability and the infrastructure and hence used only for specific areas
of focus.
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1. Introduction:
There is a need to identify the fruitful patterns and relationships of the raw data captured in
order to gain more insights about the improvements in the business operations and an
improved decision making. Business analytics is the use of data collected, information
technology, statistical analysis, quantitative methods and mathematical/ computer-based
models that help managers to improve insights about the business operations and make
improved decisions/ fact-based decisions.
Business Analytics acts handy in almost all the areas of management such as Customer
Relationships management, Operations/ Supply chain management, Financial and marketing
activities, Human Resource Planning, Pricing decisions and business strategies.
Business analytics is important in today’s world and organizations widely use the same due to
the following advantages:
 BA enhances the profitability, revenue and shareholder returns.
 BA gives the better understanding of data collected.
 BA helps in gaining and retaining the...