Designing a Balanced Scorecard Wells Fargo’s web page (https://www...

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Designing a Balanced Scorecard Wells Fargo’s web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the company’s vision is ?oto satisfy all our customers’ financial needs and help them succeed financially.?? The brochure also describes the following 10 strategic initiatives:

1. Investments, brokerage, trust, and insurance.
2. Going for ?ogr-eight??! (Increase the average number of products per customer to eight).
3. Commercial bank of choice.
4. Doing it right for the customer.
5. Banking with a mortgage.
6. Wells Fargo cards in every Wells Fargo wallet.
7. When, where, and how.
8. Information-based marketing.
9. Be our customers’ payment processor.
10. People as a competitive advantage.

Required
Based on the annual reports and any other information you are able to find about Wells Fargo or its competitors, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.

David · Accepted Answer

Designing a Balanced Scorecard, Wells Fargo’s 2001 annual report   states that the company’s vision is to satisfy all our cust
Designing a Balanced Scorecard, Wells Fargo’s 2001 annual report   states that the company’s vision is to satisfy all our customers’ needs, offer them sound financial advice and help them succeed financially. Similarly, the 2002 annual report states that the vision is to earn all our customers’ business. Both annual reports list the following 10 areas of strategic initiatives that the company has been benchmarking itself against for several years: 
1. Investments, Trust, Brokerage and Insurance 
2. Going for Gr-eight! (Increase the average number of products per customer to eight) 
3. Doing it Right for the Customer 
4. 100 Percent Bank and Mortgage/ Home Equity Cross-Sell 
5. Wells Fargo Cards in Every Wallet 
6. When, Where, and How 
7. Information-based Marketing 
8. Be Our Customers’ Payments Processor 
9. Outstanding Customers 
10. People as a Competitive Advantage 
Based on the annual reports and any other information you are able to find, develop a Balanced Scorecard for Wells Fargo that will help it achieve its vision and monitor its performance on the strategic initiatives.
Solution:
Wells Fargo (NYSE: WFC) is a diversified financial services company—providing banking, insurance, investments, mortgage and consumer finance from 5,800+ stores, the world's leading internet banking site (www.wellsfargo.com) and other distribution channels across North America and elsewhere internationally.
Further,

Designing a Balanced Scorecard Wells Fargo’s web page (https://www .wellsfargo.com/pdf/invest_relations/VisionandValues04.pdf) states that the company’s vision is ?oto satisfy all our customers’...

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