Solution
Dr Raghunandan G answered on
Oct 13 2022
Section 1: Social media
Question 1
A digital instrument that enables the sharing of ideas, ideas, and information through digital communities and networks is refe
ed to as "social media."
Australian farmers have highlighted the potential of social media for creating online communities on a regular basis.
These organisations may be public or private on Facebook, or they may be built around the usage of hashtag or other framework features. The AgChat network, that makes use of Twitter's hashtag feature, is one example of a virtual community that has been developed. Using the location-specific hashtag, such as #AgChat in the US or #AgriChatUK in the UK, is the cornerstone of the AgChat network. The Australian version, known as #AgChatOz, was created to raise awareness of Australian agriculture. The #AgChatOz hashtag is used for weekly Twitter chats that focus on topics of interest to the self-described agricultural region. The hashtag was used by community members beyond the usual Tuesday afternoon meetings to address topics and significant developments related to the company and to highlight any activities that would be of interest to the group. Since anybody may engage in conversations using these hashtags on the Twitter platform, communities are able to transcend national and regional borders.Even though time zones could be a problem, this application of hashtags shows that members of the farming area are able to engage in conversations not just with people within their own nation but also across country boundaries. The trade embargo shocked the livestock business in Australia, which led to later legal action against the Australian government. The Australian farming reacted with their own type of protest, despite Animals Australia, an organisation that advocates for animals, having a well-organised social media campaign to go along with the television program. Michael Trant, a farmer in Western Australia, created the hashtag #hadagutful because he was tired of the criticism being made about the live export industry. The hashtag organised a social media event where participants expressed their appreciation for the live export industry. The hashtag was so popular that it
ought together nearly 2000 farmers, employees, truck drivers, and supporters of the sector from all around Australia in Fremantle to oppose a gathering planned by proponents of the restriction on live export.
Question 2:
· Limited Skills and Use of Agricultural Extension: Social media is a new mean of communication to link individuals worldwide, in contrast to previous communication systems. So although a growing number of youngsters are utilising them, older generations have a very low online presence, particularly in rural areas of developing nations. In addition, many prefer not to utilise them due to their lack of proficiency and skill with social media. Anyone may quickly learn the fundamentals of using digital platforms with consistent usage of these platforms.
· Infrastructure: For improved access to social media and data use in agricultural life, regular physical infrastructure is required. The availability of wireless networks or inadequate connection, problematic network connectivity, high data speeds and little capacity severely restrict users' access to social media. In underdeveloped nations, there is relatively little room for rural communities to realistically apply them due to general implement additional.
· Perspective Regarding Social Networks: Although social media is commonly used, several emerging economies discourage their citizens from utilising its features. Several researchers, extension officers, and professors have a negative opinion of social networks because of their inadequate knowledge of how they operate, their concerns about their privacy, and their inability to regulate their digital imprint. Additionally, the influence of age on one's perspective toward social media can vary. Every farmer and consumer must be aware of and receive training in social media. One of the most important factors in promoting social media use is realising the benefits of using it for communication.
· Training requirements: At the moment, mental hurdles and wo
ies resulting from a lack of understanding of how social networking functions are a major factor preventing more individuals living in rural areas from utilising social media. Therefore, in order to help farmers, investors, flexibility and portability, and other actors better understand and use social media, appropriate training courses, seminars, and education programmes must be provided. Motivate both individuals and institutions to adopt this positive attitude and conduct regarding...