Deliverable Length:2-3 PagesWhat is the role of healthcare marketing in an HCO's strategic planning...

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Deliverable Length:2-3 PagesWhat is the role of healthcare marketing in an HCO's strategic planning process? Provide an example.Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across.Select a health care organization within the US and advise that organization on ways it can market its services.Please cite all references

David · Accepted Answer

Healthcare planning                                                                                                                                          1 

Healthcare Planning 
Student Name 
Name of the University 
Date
Healthcare planning                                                                                                                                          2 
 
Healthcare Planning 
Introduction 
Marketing in the field of healthcare, upto a decade ago, was considered to be unnecessary 
and a waste of money. But the same has undergone with intense changes and reinvention due to 
the ever-changing trends in the market, uncertainties in the reforms, etc. With the advent of 
social marketing and focus shifting to quality and more towards prevention rather than cure, this 
world is changing. 
Now all the executives are looking for return on marketing spends and a very high rate of 
return from the same. More and more marketing professionals are being hired investigating ways 
to align the marketing investments with the strategy of the organization. Customer experiences in 
the healthcare sector have changed drastically and communication has become an important tool 
across all platforms. 
Role and elements of marketing 
Currently majority of the people and their families hold one or the other health insurance, 
this makes marketing for the healthcare products very important. This is the age where patients 
are controlling information about their health. Now it’s not in the hands of the doctor, hospital or 
any of the providers of the healthcare. This means there is a significant role to play for marketing 
division. 
Leadership: 
For the upper management, marketing is not tactics rather is it viewed as strategy. The 
appeal to the marketers should reflect the opinion of the customers. This is very important for 
any organization to expand in the present scenario. The programs of services provided by the 
organization in future should be on the basis of needs of the market and not just on the sixth 
Healthcare planning                                                                                                                                          3 
 
sense or gut feeling.

Deliverable Length: 2-3 Pages What is the role of healthcare marketing in an HCO's strategic planning process? Provide an example. Be sure to identify and discuss basic marketing elements. Be sure to...

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