CRICOS Provider No. 00103D ITECH3301 Assignment 2 – e- Business Proposal Report
ITECH3301: Electronic Commerce Systems and Technologies
Assignment 2: e-Business Proposal Report and Presentation
Due Date: XXXXXXXXXXWeek 11, Thursday
Report Worth: XXXXXXXXXX% (20 marks)
Presentation Worth: 10% (10 Marks)
Objectives
This assessment task relates to the following course objectives:
• discuss the meaning of e-Commerce from a business and technical perspective
• appreciate the business environments conducive to the use of successful e-business applications
• compare and report on the types of e-Commerce and their application to business
• review the technologies used to deploy an e-business solution
• apply an understanding of the development needs of a basic e-business website
• illustrate understanding of the design, maintenance, business principles and administration of an
e-Commerce site
• discuss ethical, social and political issues in e-business
Overview
You have the task of developing an e-business plan for the client described in the case
study below. Your planning document must meet the needs of the client and you may NOT
choose to develop a plan for any other client (i.e. business or website). However, this case
study is not intended to limit your creativity or the scope of your e-commerce business
proposal.
Report
You must submit a report (as pdf format document) for the client. You may/will need to
esearch a number of different aspects of your proposal, but some of these aspects will not be
covered in lectures until Week 10 of semester – however, do not wait until that time to begin
this assignment as it will take considerable time, thought and work to be successfully
completed. You may refer to any authentic source in conducting your research and all
eferences must be included in your report. You may also employ any analysis or design tool in
the preparation of your report – so long as the results are suitable for presentation in the
equired Word document and are your own work.
Presentation
You must also present the final design/framework of the e-business plan that you created in
your report. The presentation will be done individually and should not be any longer than 10
minutes. When presenting the design of your e-business plan, you need to clearly show how
the following components will be addressed/implemented in a successful implementation of the
client's ecommerce site.
• E-commerce business and revenue models;
• E-marketing requirements;
• Web or other applications (or links to), within the design;
• Customer purchasing and payment system;
• Legal, privacy and/or security issues
Remember: this is a report intended to convince a company to adopt your proposal. Your
eport must therefore be complete, yet concise; be clear and convincing, and professionally
presented. Above all, the report must be specific to the needs of the business!
CRICOS Provider No. 00103D ITECH3301 Assignment 2 – e- Business Proposal Report
Case Study: Events Management
ATE (Access to Tertiary Education) is a small/medium educational institute based in
Adelaide, South Australia, with a web-based operation that assists Australian
educational institutions/companies in promoting their programs locally, and
internationally at overseas educational fairs. ATE a
anges floor space at the
educational fairs, as an agent for the fair managers, and assists the educational
organisations in organising the construction of a stand for their space at the fair, if
equired. ATE provides further value-added services, for fees, to the exhibiting
educational companies by a
anging their travel and accommodation for fairs,
organising marketing material for the fair (or for distribution to cu
ent and potential
clients before a fair), and can a
ange hospitality (food, drinks and staff) for the
exhibitors to offer visitors to the fair. ATE also organises tickets for exhibitors and clients
to the trade fairs and are paid a commission for each ticket sold.
ATE are a small/medium owner-operator business with annual revenue of $A150, 000,
increasing at 10 percent per annum, and net profits of 40 percent of total sales. The
owner, Dr. Rebecca Handscomb, worked as a lecturer in Business Management with 15
years teaching and leadership experience before opening this organization five years
efore. However, with the ever-changing education industry and global business
environments, the future of ATE is uncertain.
The main business activities of ATE relate to marketing higher degree educational
programs to secondary colleges in Australia as well as overseas. The activities include
organising details of contracts with education institutions that would like to exhibit and
showcase their programs, and employees who are interested in grooming students.
Selling tickets for each trade fair and co-ordinating all these activities with the
educational institutions, prospective students, and employers in Europe and South-East
Asia are also included in ATE’s business activities. The company has a
oad network
of government, industry and business-level contacts and engage in extensive marketing
campaigns mainly by letters,
ochures/flyers and phone calls. All contracts must be
signed by the management of the exhibiting educational institutes and ATE is
esponsible for ensuring all details are complete and co
ect before being sent to the
participating employers and prospective students before deadlines. ATE knows that
many of their contacts and many of the employers they target for marketing purposes
are already online.
ATE receive payment directly from the educational exhibitors: a deposit to exhibit at a
fair is taken when a contract made, and payment for the balance of fees to exhibit and
CRICOS Provider No. 00103D ITECH3301 Assignment 2 – e- Business Proposal Report
for other value-added services made before a fair begins. ATE also receives direct
payment of commissions from the education fair managers for visitor ticket and exhibitor
floor space sales. To promote the business, ATE also advertise some
idging and
English courses to students to facilitate their ability to be admitted by the educational
institutes ad taken up to be groomed by employers.
Recently, Australian government approaches ATE to launch a program that can attracts
egional
ural students of Australia to take part in Tertiary Education. For this, ATE will
a
ange awareness program/ education fair in different regional
ural areas in
cooperation with the local Shire Council, and showcases the necessity of Tertiary
Education in developing the regional Australia. ATE will claim a payment from
government for each student registering their interest in Tertiary Education through ATE
and ended up enrolling in Universities.
ATE has very close working relations with graphic designers, printers and mail-out
companies, and with merchandising companies, who each support the marketing
activities of ATE. Supplier relations are all by word-of-mouth (which has led to some
confusion and delivery of inco
ect designs, printing or products), while exhibitor
contracts are managed using traditional post, email and facsimile transmission of
documents.
Dr Rebecca is keen to improve efficiency in marketing and communications, to expand
ticket and merchandise sales, which are potentially very profitable for ATE, and to
improve relations with educational fair managers, secondary schools, prospective
students, higher education institutions, and employers. To achieve this, Dr Rebecca is
considering new online channels for marketing, sales, and for improved communication
and collaboration with exhibitors and prospective clients.
You have been called in as an Internet and management consultant for ATE. Dr
Rebecca wants to know how e-business technologies could be used to improve the
company’s operations. The company is keen to leave as much open as possible – you
have been told that it is a ‘clean sheet’ strategy but cannot consume more than half the
profits of next year’s business. You are required to deliver a report with a specific
ief,
and a mock-up of the general design and functionality of a proposed e-business system
for ATE.
Requirements
Your e-business proposal should address:
1. clearly identified e-commerce business model(s)
2. how the e-commerce business will derive revenue (i.e. revenue models)
CRICOS Provider No. 00103D ITECH3301 Assignment 2 – e- Business Proposal Report
3. what network and communications infrastructure will be required?
4. what applications (hardware and software) will be required to meet specific e-
commerce business goals
5. how you will address security issues
6. how you will address e-marketing requirements
7. what choice of payment systems will be used?
8. how you will address privacy and other relevant ethical concerns
9. how you will address legal issues connected with the e-commerce business
10. how you will address customer service issues
11. how you will measure the success of your proposal (metrics, tools)
Presentation
Please refer to the General guide for the presentation of academic work, available
electronically on the universities website. URL: http:
www.federation.edu.au Present
your evaluation in a business or management style report, as outlined in the guide.
Submission
Please submit an ELECTRONIC copy only via Moodle.
Submit a single Microsoft Word document (i.e. .doc or .docx formats) that will include
your report, and images of your mock-up proposal for an e-business system (as an
appendix to the report).
Name the submission file according to the following format:
‘itech3301_yourSurname_yourStudentID_assign2.doc’.
Please refer to the “Course Description” for information regarding late assignments,
extensions, special consideration, and plagiarism. A reminder all academic
egulations can be accessed via the university’s website: URL:
http:
www.federation.edu.au
http:
www.federation.edu.au
http:
www.federation.edu.au
CRICOS Provider No. 00103D ITECH3301 Assignment 2 – e- Business Proposal Report
Assessment Criteria
Students work will be assessed upon:
• evidence of completion of all proposal tasks comprising a solution based
on theoretical concepts outlined in the literature, with practical supporting
examples from industry, and your own ideas.
• an accurate business report including elements, such as an executive
summary, a table of contents, appropriate use of headings, captioning for
all included figures/tables, etc. The report will evince quality written
expression, including good grammar, spelling, punctuation, sentence
construction, etc. Reports should adhere to the university style guide
including formatting, layout and structure, and should not exceed a word
limit of 2500 words (not including the appendices of the mock-up of the
proposed system).
• evidence of formatted reference list and in-text citations that comply with the
APA style guide. A quality piece of work