Business Plan
Executive summary
Heater Boy will be manufacturing foldable food warmer especially for the kids in
school
● The food warmer will come in two sizes and use the best of the technology
● The product will be best of the technology which will change the lives of millions.
● If there is any defect detected in the foldable food warmer then there are
provision of refund policies available
● The product will be portable and can be used while travelling in cars, visiting
friends or relative places and for holiday shoppers.
● There will be approximately 3500 units produced each month along with 2000
units sold. The price of foldable food warmer will be $30.99
Management team
Our workers are metal shifts and electrical engineers.
When we picked them we looked for leaders who will get the work done
ut also will be honest if they mess up.
Company Description
We’re small business located online at Chicago land and we’re
partnership .
Product and Service Plan
Our product is a portable food warmer you can take anywhere.
You can use it in a car when being on the road or just visiting a friend or family.
Our vision/ Executive
● Executive: Our mission is to stay on top of our company to get our
quality products out to you. Our company has been open for six months
I manage, Tien advisor, 4 dedicated workers. Our product differs
ecause you can use it in the car and not always in a wall outlet.
● Vision Statement: Our company strives to make moving on the go easier
especially with kids. We know how much of a struggle it is to stop and
get food or have lunch boxes made that will eventually get cold. With
our technology, we hope to change many people's lives not just at home
ut on the go too.
Industry overview
We are in the manufacturing business.
manufacturing can be traced back to the Industrial Revolution during the 19th
century, where raw materials were converted into finished goods. The period
marked the transition from human labor technology into machinery and chemical
manufacturing processes, turning artisans into wage laborers.
Market Analysis
The portable food warmer machine is in demand by the holiday shoppers and kids
lunch boxes
●Three types of food warmers: (1) Warmer with adjustable temperature (2)
Warmer with timer function (3) Automatic temperature control
●The demand for Foldable food warmers will be high in the Asia-Pacific countries
such as North America, Canada and Europe.
Competitive analysis
● Our competitor is home easy
● We focus on one aspect of your business product/feature and make it the best in your space
● We improve Upon Customer Feedback :Once we identify the strengths and weaknesses, get
creative and innovate, helping us differentiate from the crowd and offer a solution consumers are
seeking."
● We focus on Quality of Process :We consider things like their refund policy, satisfaction guarantees.
Marketing Plan
We will use the biggest platforms to market our product such as:
● Facebook
● Instagram
● Tiktok
● Twitte
● Commercials on the on biggest channel we can find.
Operational plan
● Approximately, 3500 food warmers will be manufacture
● The portable food warmer will be made of stainless steel and is
ust free
● Available in 2.2 litres as well as 4.7 litres in size
● The portable food warmer will be manufactured in Chicago,
United States
● This is food warmer distributor company distributes food
warmers of highest quality and standard. Heater Boy will be
distributing its portable food warmer through Valad Electric
Heating Corporation in United States
● The Portable food warmer by Heater Boy will be available in
nearest kitchenware stores in Chicago as well as in the cutlery
section of super and hypermarkets such as Walmart and Kroge
Organizational plan
Our business we be democratic leadership for the most part but if they’re is
something going on and damaging the company, we will use autocratic leadership.
Our business is apart of the electronic food appliances.
Financial Plan
To make our product the Bowl itself cost 10.00$.
The charger to plug in walls will be 2.30$
3.00$ for car charger. =15.30
The product itself will cost 30.99 with a profit of 15.69$
Capital: Around 200,000 thousand dollars from our equipment, workers, and
products we use to make our device
We’re predicting selling over 2,000 heater boys.
Growth Plan
We want our company to increase by 7% in sales
Gain 4% more of customers each month.
Within 3 years we want to be a international company.
Contingency Plan
The risk that comes with our business is water damage and to be safe our
electrical circuit.
If that ever does happen we will:
1. Reach out to the custome
2. Discover what the problem is
3. Apologize on the behalf of the company
4. Give them a refund
5. Tell the company what happened and learn from our mistakes.