Complete all of the following tasks using your blog:1. Define what Information Architecture is, and...

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Complete all of the following tasks using your blog:1. Define what Information Architecture is, and describe what role an Information Architectplays in the development of a web site. Be sure to use images if possible and providereferences to the literature. (Minimum of 500 words.)2. Take a screen capture of the main page of an e-commerce web site of your own choice andpost it on your blog. Ensure that you capture the entire page with your screen capture, notjust the top portion of it. The e-commerce site must be one that makes use of a search system.a) Create a table describing ALL the navigation labels (similar to the one shown below,taken from the textbook “Information Architecture for the World Wide Web”, P.Morville & L. Rosenfeld, 3rd ed., page 101). The table should present the name of thelabel, the destination page’s heading label, and the destination page’s  label.
	
Document Preview: Assignment 3 
Type:   Blog 2 – Information Architecture Critique of Web Sites 
Learning Objectives: 1, 2, 4 
Due Date:  Week 6 – 11:59pm, Friday 11 Aug 2017 
Weight:  20% 
Task Description: 
The purpose of Blog 2 is to give you experience with applying Information Architecture 
principles in critiquing a web site’s navigational structure, use of labels, and content 
organisation. 
 
Complete all of the following tasks using your blog: 
 
1. Define what Information Architecture is, and describe what role an Information Architect 
plays in the development of a web site.  Be sure to use images if possible and provide 
references to the literature.  (Minimum of 500 words.) 
 
2. Take a screen capture of the main page of an e-commerce web site of your own choice and 
post it on your blog.  Ensure that you capture the entire page with your screen capture, not 
just the top portion of it. The e-commerce site must be one that makes use of a search system. 
a) Create a table describing ALL the navigation labels (similar to the one shown below, 
taken from the textbook “Information Architecture for the World Wide Web”, P. 
rd
Morville & L. Rosenfeld, 3 ed., page XXXXXXXXXXThe table should present the name of the 
label, the destination page’s heading label, and the destination page’s  label. 
Label Destination’s heading label Destination’s  label 
Top-of-page navigation system labels 
Buy tickets - Online booking 
Hotels/cars Book hotels and rent cars online Hotels – jetBlue 
Travel info - Travel info – JetBlue 
Work here - Work here – JetBlue 
Learn more Welcome from our CEO Learn more – JetBlue 
Speak up - Speak up – JetBlue 
ShopBlue Now you’re ready to shopBlue Welcome to shopBlue!Body navigation system labels 
Track your flight Real-Time Flight Tracking Travel info – JetBlue 
Our cities Route map Travel info – JetBlue 
What to expect at 
Important security information JetBlue Airways 
the airport 
Have fun - Have fun – jetBlue 
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Robert · Accepted Answer

Define what Information Architecture is, and describe what role an Information Architect plays in the 
development of a web site. Be sure to use images if possible and provide references to the literature. 
Information Architecture is the  art of arranging and naming data to be gotten to in a natural path, 
for example, on sites, intranets, online groups and programming to help ease of use and 
searchability. All the more comprehensively it can be characterized as the utilization of basic plan 
standards to shared data sites. Search Schemes are instrumental when huge collections of data are 
available on a site yet are generally present for the most part since clients expect that usefulness. 
Poor usage of both route and search schemes can bring about pushing clients far from a site out of 
sheer disappointment. A data planner controls how viable the inquiry conspire is by sorting out the 
data pertinent to a pursuit, for example, thesaurus and metadata et cetera, in a successful way. 
Having the right supporting design for looking can endlessly enhance its adequacy according to 
clients, poor execution of the supporting engineering however can render a pursuit work practically 
futile. Navigation Systems involve how clients cross the site, how they comprehend where in the site 
they are and where in the site they can go from here. Efficient and finish metadata is instrumental to 
a powerful navigation framework, understanding what sorts of information you have accessible 
enables clients to have applicable territories of the site effectively available from where in the site 
they get themselves.  
Poor navigation systems can be discovered most ordinarily when a clients is coordinated to a page in 
the site through an outer connection, for example, a web crawler. Once the clients is inside the 
lower levels of the site poor navigation plans will make it hard to discover more applicable data on 
the site, pushing them away. A data draftsman can give satisfactory navigation systems to the 
particular web advancement circumstance. There are many marking systems present, this is not 
astounding because of the appeal for a proper naming framework in online correspondences. In 
online correspondences, for example, site to client, how the data is gotten can be all the more 
effectively confounded from the planned importance coincidentally. Equivocalness of plan and 
articulation can be effortlessly redressed in verbal interchanges due to tone, be it of reaction or 
conveyance, and other non-verbal prompts, for example,

Complete all of the following tasks using your blog: 1. Define what Information Architecture is, and describe what role an Information Architect plays in the development of a web site. Be sure to use...

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