Case Study You are Lee Slattery, an analyst for BI Intelligence. BI Intelligence is the Business...

Question

Case Study
You are Lee Slattery, an analyst for BI Intelligence. BI Intelligence is the Business Insider’s paid research service. Business Insider is the world’s fastest-growing business news website, and its articles include the latest technology, money and market news. BI Intelligence produces a number of reports on key digital areas, including the mobile industry. Information from those reports is then subsequently published on the Business Insider’s website by their respective writers.
Sam Edmondson, a tech journalist at Business Insider, wants to publish an article on the current smart mobile phone usage in Australia. This is in light of Australia being ranked 2nd in the world behind Singapore for smartphone usage. Businesses, including Telcos, find this information useful and subsequently use it to improve their own operations, marketing strategies, etc., for the digital age. Sam’s article will be wide-ranging and include commentary on the user’s expenditure, usage patterns, satisfaction levels and demographics.
Sam has asked you to conduct a preliminary analysis of the collected data. In particular, you are expected to perform a series of descriptive and inferential analyses and produce a report based on the findings. This report must be written in plain language since the interested party who may read the report do not necessarily have any statistical knowledge.
Sam’s specific analysis requirements are outlined in his email, which is reproduced on the next page.

mis771assignment-1-t1-2019-km42yxcm.pdf a1-1utbyqwf.xlsx templates-athhempn.xlsx detailedrubricmis771assignment-1-t2-2017-gosrnvta.pdf

Pooja · Accepted Answer

Variables
	Variable descriptions:
	Income	Annual Income of the Smartphone user in dollars ($)
	Gender	Gender of the Smartphone user
	Age	Age of the Smartphone user in Years
	State	State where the Smartphone user resides
	geoTribe	The geoTribe the Smartphone user belongs	https://geotribesonline.com/geoTribes/Content/popupTribes.aspx?id=1
	UsedforPayment	Use the Smartphone as a payment device 
	MonthlyBill	The amount spent last month on the Smartphone in dollars ($)
	PercentForWork	The percentage use of Smartphone for work in percentage
	OnLinePurchase	Used the Smartphone to purchase an item online
	SocialMediaEngagement	The level social media engagement using Smartphone
	SatisfactionWithProvider	The level of satisfaction with the Smartphone service provider
https://geotribesonline.com/geoTribes/Content/popupTribes.aspx?id=1
&UnStack
		Income 	Gender	Age	State	geoTribe	OwnsTablet	UsedForPayment	PostPaid	MonthlyBill ($)	MonthlyCap	PercentForWork%	Calls	SMS	MMS	Data	OnLinePurchase	SocialNetworking	MonthlySocialNet	EntertainmentContent	SatisfactionWithProvider	SatisfactionWithPlan
	65	100361	Male	26	WA	Achievers	Yes	Yes	Yes	11	0	10	5	2	0	0	Yes	No	0	News and Weather Apps	Moderately Satisfied	Very Satisfied
	110	97351	Female	38	TAS	Achievers	No	No	No	20	0	5	23	19	0	0	No	No	0	News and Weather Apps	Moderately Satisfied	Moderately Satisfied
	84	98660	Female	39	QLD	Independents	No	No	No	20	0	5	24	10	0	0.1	No	Yes	9	IM and Social Network Apps	Very Dissatisfied	Little Dissatisfied
	99	101095	Male	39	NSW	Achievers	Yes	Yes	No	20	0	35	2	2	1	0.1	Yes	Yes	6.25	Other	Very Satisfied	Moderately Satisfied
	5	99671	Male	36	QLD	Achievers	No	Yes	No	20	0	5	30	3	0	0.1	Yes	Yes	10	IM and Social Network Apps	Very Satisfied	Very Satisfied
	141	98673	Female	53	SA	Suburban Splendour	Yes	Yes	No	30	0	5	29	2	1	0.2	No	Yes	5	eBooks	Very Satisfied	Moderately Satisfied
	80	99064	Female	41	NSW	Achievers	No	Yes	No	30	0	15	27	5	0	1	No	Yes	13	IM and Social Network Apps	Moderately Satisfied	Little Dissatisfied
	145	98853	Male	46	QLD	Suburban Splendour	No	Yes	No	30	0	5	26	7	2	1	No	Yes	6.25	Other	Moderately Satisfied	Moderately Satisfied
	129	58000	Male	19	VIC	Independents	Yes	Yes	Yes	32	0	0	6	13	0	0	Yes	No	0	News and Weather Apps	Very Satisfied	Moderately Satisfied
	108	96997	Male	36	QLD	Achievers	Yes	No	No	40	0	5	7	14	0	2	No	No	0	Maps and Navigation Apps	Little Dissatisfied	Very Dissatisfied
	66	101928	Male	42	NSW	Suburban Splendour	Yes	Yes	No	40	0	35	22	14	1	0.5	Yes	Yes	8.75	eBooks	Very Satisfied	Very Dissatisfied
	121	94675	Female	45	SA	Suburban Splendour	No	No	No	40	0	5	22	6	1	2	No	Yes	0	eBooks	Very Satisfied	Very Satisfied
	120	97176	Male	44	SA	Suburban Splendour	Yes	Yes	Yes	41	35	5	3	9	3	1	Yes	Yes	5	IM and Social Network Apps	Very Satisfied	Very Satisfied
	96	69000	Male	36	NSW	Independents	Yes	Yes	Yes	42	0	0	11	23	0	0	No	No	0	Games	Very Satisfied	Moderately Satisfied
	97	38000	Female	42	TAS	Independents	Yes	Yes	Yes	44	0	0	2	15	0	0	No	No	0	Music, Video and Movies	Moderately Satisfied	Little Dissatisfied
	78	102420	Male	55	ACT	Suburban Splendour	Yes	Yes	Yes	45	35	15	14	4	0	0.5	Yes	No	0	eBooks	Moderately Satisfied	Very Satisfied
	125	96073	Female	34	VIC	Independents	Yes	Yes	Yes	45	45	20	1	8	1	1	Yes	Yes	2.5	Games	Very Satisfied	Moderately Satisfied
	87	96053	Male	44	VIC	Achievers	No	No	Yes	49	35	60	53	17	0	1.5	No	No	0	Music, Video and Movies	Very Satisfied	Moderately Satisfied
	52	98772	Male	35	ACT	Independents	No	Yes	No	50	0	5	51	3	0	0.5	Yes	Yes	6	IM and Social Network Apps	Very Dissatisfied	Moderately Satisfied
	58	97485	Male	34	VIC	Achievers	No	Yes	No	50	0	50	20	5	2	0.5	No	Yes	2.5	Other	Moderately Satisfied	Moderately Satisfied
	11	90025	Male	32	VIC	Independents	Yes	Yes	No	50	0	20	28	19	0	0.5	Yes	Yes	6.25	Games	Little Dissatisfied	Very Satisfied
	31	97200	Male	35	SA	Achievers	Yes	Yes	No	50	0	25	45	16	0	1	No	Yes	6.25	IM and Social Network Apps	Moderately Satisfied	Very Satisfied
	35	97338	Male	35	VIC	Independents	Yes	Yes	No	50	0	20	26	21	0	2.5	Yes	Yes	1.25	Music, Video and Movies	Very Satisfied	Very Satisfied
	48	97568	Female	36	VIC	Achievers	Yes	No	Yes	54	45	20	5	17	1	1	No	Yes	37.5	News and Weather Apps	Very Satisfied	Moderately Satisfied
	18	99398	Female	35	NSW	Achievers	Yes	Yes	Yes	54	45	15	11	8	0	1	Yes	Yes	2.5	Music, Video and Movies	Very Dissatisfied	Very Dissatisfied
	42	99524	Male	40	WA	Achievers	Yes	Yes	Yes	55	45	5	2	12	1	1.5	No	Yes	0	Games	Moderately Satisfied	Very Satisfied
	25	40000	Female	44	NSW	Suburban Splendour	Yes	Yes	Yes	55	45	0	23	12	3	1.5	No	Yes	15	Music, Video and Movies	Very Satisfied	Moderately Satisfied
	134	97000	Male	32	VIC	Achievers	Yes	Yes	Yes	58	55	20	30	8	0	1.5	Yes	No	0	Music, Video and Movies	Very Satisfied	Very Satisfied
	91	90164	Female	46	NSW	Suburban Splendour	No	No	Yes	58	45	15	13	17	4	1	Yes	Yes	5	Games	Very Satisfied	Moderately Satisfied
	53	99991	Male	44	SA	Suburban Splendour	Yes	Yes	Yes	58	35	5	17	1	3	1	Yes	Yes	0	News and Weather Apps	Very Satisfied	Little Dissatisfied
	131	95297	Female	49	NSW	Suburban Splendour	No	Yes	Yes	59	35	50	17	14	1	1	Yes	Yes	0	eBooks	Moderately Satisfied	Moderately Satisfied
	132	88887	Female	42	VIC	Achievers	No	Yes	Yes	59	55	20	28	18	2	2.5	Yes	Yes	5	eBooks	Moderately Satisfied	Moderately Satisfied
	22	58500	Male	38	NSW	Independents	Yes	Yes	Yes	61	55	0	22	0	0	1.5	No	Yes	1.25	Maps and Navigation Apps	Little Dissatisfied	Very Satisfied
	103	96290	Male	39	NSW	Achievers	Yes	Yes	Yes	62	35	15	44	2	0	1	No	Yes	6.25	Games	Very Satisfied	Moderately Satisfied
	45	96907	Male	45	NSW	Independents	Yes	Yes	Yes	64	55	15	23	22	3	1.5	Yes	Yes	0	IM and Social Network Apps	Moderately Satisfied	Little Dissatisfied
	70	250000	Male	35	QLD	Suburban Splendour	Yes	Yes	Yes	65	45	40	14	5	0	1.5	Yes	No	0	IM and Social Network Apps	Very Satisfied	Moderately Satisfied
	27	100378	Male	37	WA	Independents	Yes	Yes	Yes	65	45	15	13	7	0	1.5	No	Yes	1.25	Music, Video and Movies	Moderately Satisfied	Very Satisfied
	1	98191	Male	33	NSW	Independents	Yes	Yes	Yes	66	45	15	23	16	1	1	Yes	Yes	15	Music, Video and Movies	Very Satisfied	Little Dissatisfied
	51	100583	Male	49	QLD	Suburban Splendour	Yes	Yes	Yes	70	70	50	16	5	0	2	No	No	0	Games	Moderately Satisfied	Very Satisfied
	24	69000	Female	23	VIC	Independents	Yes	Yes	Yes	70	70	0	7	12	1	2.5	No	Yes	5	Games	Very Satisfied	Very Satisfied
	62	156225	Male	44	QLD	Suburban Splendour	Yes	Yes	Yes	71	70	15	12	16	0	2.5	Yes	No	0	Music, Video and Movies	Very Satisfied	Very Satisfied
	137	100267	Female	49	NSW	Suburban Splendour	No	No	Yes	71	55	35	17	14	0	2.5	No	Yes	25	IM and Social Network Apps	Very Satisfied	Moderately Satisfied
	29	82000	Female	23	NSW	Achievers	No	No	Yes	72	70	5	37	9	0	2.5	No	Yes	8.75	Music, Video and Movies	Very Satisfied	Very Satisfied
	56	95641	Female	36	SA	Independents	Yes	Yes	Yes	72	70	5	17	10	3	2.5	Yes	Yes	6.25	Music, Video and Movies	Moderately Satisfied	Very Satisfied
	83	85000	Female	24	NSW	Achievers	No	No	Yes	74	55	5	48	20	5	1	No	Yes	18.75	Music, Video and Movies	Moderately Satisfied	Moderately Satisfied
	13	102384	Female	45	VIC	Suburban Splendour	Yes	Yes	Yes	74	55	35	33	8	2	1	No	Yes	2.5	Music, Video and Movies	Little Dissatisfied	Moderately Satisfied
	36	99993	Male	33	SA	Independents	No	Yes	Yes	74	55	5	35	16	1	1.5	No	Yes	0	Games	Little Dissatisfied	Little Dissatisfied
	30	96531	Female	38	SA	Independents	Yes	Yes	Yes	75	45	5	25	2	1	1.5	Yes	Yes	1.25	IM and Social Network Apps	Moderately Satisfied	Moderately Satisfied
	33	100818	Female	34	SA	Independents	Yes	Yes	Yes	75	70	15	12	21	0	2	Yes	Yes	1.25	Music, Video and Movies	Very Satisfied	Moderately Satisfied
	138	102770	Male	33	NSW	Achievers	Yes	No	Yes	77	70	35	16	16	0	2	Yes	Yes	37.5	IM and Social Network Apps	Moderately Satisfied	Very Satisfied
	61	103265	Female	53	NSW	Suburban Splendour	Yes	Yes	Yes	78	55	35	39	18	3	1.5	No	No	0	News and Weather Apps	Very Satisfied	Moderately Satisfied
	28	101912	Female	38	WA	Suburban Splendour	Yes	Yes	Yes	78	70	10	32	16	0	2	No	Yes	18.75	Music, Video and Movies	Very Satisfied	Very Satisfied
	43	102800	Female	54	TAS	Suburban Splendour	Yes	Yes	Yes	78	70	50	45	18	4	2.5	No	Yes	0	IM and Social Network Apps	Very Satisfied	Very Dissatisfied
	95	99371	Male	37	NSW	Independents	No	No	Yes	79	55	50	72	20	0	1.5	Yes	No	0	Games	Moderately Satisfied	Little Dissatisfied
	41	96445	Male	36	QLD	Suburban Splendour	No	No	Yes	81	55	5	66	13	4	1	Yes	Yes	3.75	Music, Video and Movies	Very Satisfied	Moderately Satisfied
	73	97832	Male	40	VIC	Achievers	No	Yes	Yes	82	70	50	48	9	0	2.5	No	Yes	0	Music, Video and Movies	Moderately Satisfied	Very Dissatisfied
	68	100200	Male	35	VIC	Suburban Splendour	Yes	Yes	Yes	85	70	35	18	16	0	2.5	Yes	No	0	eBooks	Very Satisfied	Moderately Satisfied
	23	99082	Male	34	NT	Independents	Yes	Yes	Yes	86	55	5	28	16	0	1	Yes	No	0	Games	Very Satisfied	Little Dissatisfied
	59	97864	Male	52	WA	Suburban Splendour	Yes	Yes	Yes	86	70	10	57	11	2	2.5	No	Yes	0	Music, Video and Movies	Moderately Satisfied	Moderately Satisfied
	71	86000	Female	28	NSW	Independents	Yes	Yes	Yes	87	70	15	14	22	1	1.5	No	Yes	31.25	IM and Social Network Apps	Moderately Satisfied	Very Satisfied
	12	101782	Female	56	ACT	Achievers	Yes	Yes	Yes	88	70	15	34	20	4	2	No	Yes	3.75	Games	Moderately Satisfied	Little Dissatisfied
	20	96286	Female	34	NSW	Independents	Yes	Yes	Yes	95	95	15	2	12	0	2.5	No	Yes	2.5	Music, Video and Movies	Very Satisfied	Little Dissatisfied
	143	162000	Male	35	VIC	Suburban Splendour	Yes	Yes	Yes	95	95	35	19	12	0	3	Yes	Yes	1.25	Maps and Navigation Apps	Moderately Satisfied	Moderately Satisfied
	34	99650	Female	37	SA	Achievers	Yes	Yes	Yes	96	95	5	24	2	1	3	No	Yes	6.25	Games	Moderately Satisfied	Very Satisfied
	7	98955	Male	52	NSW	Suburban Splendour	Yes	Yes	Yes	96	95	40	7	5	3	3.5	Yes	Yes	3	IM and Social Network Apps	Moderately Satisfied	Very Satisfied
	10	97930	Female	42	VIC	Independents	No	Yes	Yes	98	45	20	46	13	0	1	Yes	Yes	40	Games	Very Dissatisfied	Very Dissatisfied
	102	98645	Female	36	WA	Independents	Yes	Yes	Yes	98	95	5	45	22	0	3	Yes	Yes	0	eBooks	Moderately Satisfied	Little Dissatisfied
	15	101262	Female	25	VIC	Achievers	Yes	Yes	Yes	99	95	20	44	15	2	3	Yes	Yes	20	Games	Very Satisfied	Very Dissatisfied
	144	100601	Female	31	NSW	Suburban Splendour	Yes	Yes	Yes	100	95	35	10	31	1	2.5	No	Yes	6.25	eBooks	Very Dissatisfied	Very Satisfied
	60	101595	Male	45	TAS	Achievers	No	Yes	Yes	100	95	15	23	24	3	3	No	Yes	2.5	Music, Video and Movies	Moderately Satisfied	Very Satisfied
	112	80000	Male	32	VIC	Independents	Yes	Yes	Yes	102	95	20	26	15	0	2.5	No	No	0	News and Weather Apps	Very Satisfied	Moderately Satisfied
	122	101413	Male	45	QLD	Suburban Splendour	Yes	Yes	Yes	104	95	15	6	24	0	2.5	No	No	0	Music, Video and Movies	Very Dissatisfied	Little Dissatisfied
	6	103200	Female	31	VIC	Achievers	Yes	Yes	Yes	105	95	35	54	11	0	3	No	Yes	15	Music, Video and Movies	Moderately Satisfied	Very Satisfied
	115	97321	Female	29	NT	Achievers	Yes	Yes	Yes	106	95	0	44	12	3	2.5	Yes	No	0	eBooks	Moderately Satisfied	Very Satisfied
	37	99374	Female	39	SA	Independents	Yes	Yes	Yes	117	95	5	68	13	3	3	No	Yes	3.75	Games	Very Satisfied	Very Dissatisfied
	88	95931	Male	29	WA	Achievers	Yes	Yes	Yes	121	120	0	8	22	3	3.5	No	Yes	25	Music, Video and Movies	Little Dissatisfied	Very Satisfied
	150	95838	Female	35	ACT	Suburban Splendour	Yes	Yes	Yes	121	120	5	48	11	4	3.5	No	No	0	Games	Moderately Satisfied	Moderately Satisfied
	86	100969	Female	50	NSW	Suburban Splendour	Yes	No	Yes	131	120	35	59	15	0	3.5	Yes	Yes	0	Music, Video and Movies	Little Dissatisfied	Little Dissatisfied
	93	94562	Female	34	VIC	Independents	No	Yes	Yes	128	120	20	64	12	0	3.5	Yes	No	0	Games	Moderately Satisfied	Moderately Satisfied
	101	96511	Male	33	NSW	Achievers	Yes	Yes	Yes	131	120	15	63	10	0	4	Yes	No	0	Music, Video and Movies	Moderately Satisfied	Little Dissatisfied
	133	230000	Male	40	SA	Achievers	Yes	Yes	Yes	216	0	45	47	13	1	0	No	No	0	eBooks	Very Dissatisfied	Very Dissatisfied
&DataIndices
	Data	TRUE	TRUE	Data	$A$1:$V$151		3
	Data:2	TRUE	TRUE	Data	$A$1:$V$151
	Data:4	TRUE	TRUE	Data	$A$1:$V$151
&DataCopy
	Data:6
Hilton Short: Respondent	Income 	Gender	Age	State	geoTribe	OwnsTablet	UsedForPayment	PostPaid	MonthlyBill ($)	MonthlyCap	PercentForWork%	Calls	SMS	MMS	Data	OnLinePurchase	SocialNetworking	MonthlySocialNet	EntertainmentContent	SatisfactionWithProvider	SatisfactionWithPlan
	65	100361	Male	26	WA	Achievers	Yes	Yes	Yes	11	0	10	5	2	0	0	Yes	No	0	News and Weather Apps	Moderately Satisfied	Very Satisfied
	118	95818	Female	41	QLD	Twixters	No	No	Yes	16	0	5	9	2	0	0	Yes	Yes	2	eBooks	Moderately Satisfied	Moderately Satisfied
	110	97351	Female	38	TAS	Achievers	No	No	No	20	0	5	23	19	0	0	No	No	0	News and Weather Apps	Moderately Satisfied	Moderately Satisfied
	100	97277	Female	35	VIC	Crusaders	Yes	Yes	No	20	0	20	8	8	0	0.1	Yes	No	0	eBooks	Very Satisfied	Very Satisfied
	84	98660	Female	39	QLD	Independents	No	No	No	20	0	5	24	10	0	0.1	No	Yes	9	IM and Social Network Apps	Very Dissatisfied	Little Dissatisfied
	124	55000	Male	24	NSW	Struggleville	No	Yes	No	20	0	0	9	11	0	0.1	No	Yes	7.5	News and Weather Apps	Very Satisfied	Moderately Satisfied
	136	96691	Female	40	QLD	Twixters	Yes	Yes	No	20	0	5	21	11	0	0.1	No	Yes	8	IM and Social Network Apps	Moderately Satisfied	Very Satisfied
	99	101095	Male	39	NSW	Achievers	Yes	Yes	No	20	0	35	2	2	1	0.1	Yes	Yes	6.25	Other	Very Satisfied	Moderately Satisfied
	5	99671	Male	36	QLD	Achievers	No	Yes	No	20	0	5	30	3	0	0.1	Yes	Yes	10	IM and Social Network Apps	Very Satisfied	Very Satisfied
	76	63450	Female	19	VIC	Struggleville	Yes	Yes	Yes	25	0	0	1	14	0	0.1	No	Yes	5	IM and Social Network Apps	Moderately Satisfied	Very Satisfied
	16	93853	Male	41	NSW	Twixters	Yes	Yes	Yes	26	20	15	14	1	0	0.2	No	Yes	8.75	Games	Very Satisfied	Very Satisfied
	104	59000	Female	20	QLD	Struggleville	No	No	Yes	28	0	0	9	22	0	0	No	No	0	Maps and Navigation Apps	Very Satisfied	Little Dissatisfied
	89	35350	Female	53	QLD	Slender Meanz	No	No	No	30	0	0	19	12	0	0.2	No	Yes	0	Games	Moderately Satisfied	Little Dissatisfied
	127	94600	Male	33	QLD	Crusaders	No	No	No	30	0	5	16	10	1	0.2	Yes	Yes	3.75	IM and Social Network Apps	Very Satisfied	Moderately Satisfied
	141	98673	Female	53	SA	Suburban Splendour	Yes	Yes	No	30	0	5	29	2	1	0.2	No	Yes	5	eBooks	Very Satisfied	Moderately Satisfied
	80	99064	Female	41	NSW	Achievers	No	Yes	No	30	0	15	27	5	0	1	No	Yes	13	IM and Social Network Apps	Moderately Satisfied	Little Dissatisfied
	145	98853	Male	46	QLD	Suburban Splendour	No	Yes	No	30	0	5	26	7	2	1	No	Yes	6.25	Other	Moderately Satisfied	Moderately Satisfied
	128	100846	Female	37	NSW	Preppies	Yes	Yes	No	30	0	35	28	10	0	1	Yes	Yes	20	IM and Social Network Apps	Moderately Satisfied	Moderately Satisfied
	21	96210	Female	55	QLD	True Blue	Yes	Yes	No	30	0	5	20	12	0	1	Yes	Yes	0	IM and Social Network Apps	Little Dissatisfied	Moderately Satisfied
	119	75000	Female	39	NSW	Crusaders	Yes	No	Yes	31	0	0	8	16	0	0	Yes	No	0	Maps and Navigation Apps	Very Dissatisfied	Very Dissatisfied
	129	58000	Male	19	VIC	Independents	Yes	Yes	Yes	32	0	0	6	13	0	0	Yes	No	0	News and Weather Apps	Very Satisfied	Moderately Satisfied
	19	45000	Male	34	SA	Slender Meanz	No	No	Yes	37	0	0	14	14	0	0	No	No	0	eBooks	Very Satisfied	Little Dissatisfied
	149	95570	Female	52	WA	Boomers	Yes	No	Yes	38	20	50	13	0	1	0.2	No	Yes	0	eBooks	Moderately Satisfied	Moderately Satisfied
	108	96997	Male	36	QLD	Achievers	Yes	No	No	40	0	5	7	14	0	2	No	No	0	Maps and Navigation Apps	Little Dissatisfied	Very Dissatisfied
	105	93250	Male	58	NT	Boomers	No	No	No	40	0	5	36	15	1	0.5	No	Yes	6.25	Games	Moderately Satisfied	Very Satisfied
	66	101928	Male	42	NSW	Suburban Splendour	Yes	Yes	No	40	0	35	22	14	1	0.5	Yes	Yes	8.75	eBooks	Very Satisfied	Very Dissatisfied
	106	95314	Female	37	NSW	Crusaders	No	No	No	40	0	15	13	3	1	2	No	Yes	6.25	Games	Little Dissatisfied	Little Dissatisfied
	121	94675	Female	45	SA	Suburban Splendour	No	No	No	40	0	5	22	6	1	2	No	Yes	0	eBooks	Very Satisfied	Very Satisfied
	120	97176	Male	44	SA	Suburban Splendour	Yes	Yes	Yes	41	35	5	3	9	3	1	Yes	Yes	5	IM and Social Network Apps	Very Satisfied	Very Satisfied
	96	69000	Male	36	NSW	Independents	Yes	Yes	Yes	42	0	0	11	23	0	0	No	No	0	Games	Very Satisfied	Moderately Satisfied
	97	38000	Female	42	TAS	Independents	Yes	Yes	Yes	44	0	0	2	15	0	0	No	No	0	Music,

Case Study You are Lee Slattery, an analyst for BI Intelligence. BI Intelligence is the Business Insider’s paid research service. Business Insider is the world’s fastest-growing business news website,...

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