Assignment Type: Individual ProjectDeliverable Length: 2-3 pages Points Possible: 125Due Date:...

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Assignment Type: Individual ProjectDeliverable Length: 2-3 pages Points Possible: 125Due Date: 10/21/2012 11:59:59 PM CT Marketing Mix Price, Product, Promotion and Place are known as the “Four Ps” of Marketing. The combination of the four Ps used for the purpose of marketing product is known as the Marketing Mix. For this paper, you will be creating your own marketing mix. Specifically, you will: Choose a tangible product with which you are familiar and describe why this product is of interest to you.

Robert · Accepted Answer

Marketing Mix – Starbucks                                                                                                          1
Marketing Mix - Starbucks
Marketing Mix – Starbucks                                                                                                          2
Marketing Mix of Starbucks 
Introduction: 
Marketing Mix is an important aspect of the marketing strategy of the company which 
focuses on the four important aspects which includes Product, Price, Place and Promotion of the 
particular product. We take into consideration different aspects of marketing so as to design the 
marketing strategy of the organization. 
Marketing Mix of Starbucks 
The main elements of Marketing mix are 4 P‟s which are Product, Price, Place, 
Promotion. 
Product: 
Starbucks is a coffee retail outlet which is operated all over the world. It delivers 
differentiated products to its customers. Starbucks stores offers different choices in coffee, 
ranging from a regular coffee to decaffeinated coffee beverages, The company has expanded its 
product range by delivering a wide selection in Italian, cold, iced beverages of coffee. The 
company specializes in Italian-style espresso beverages. The company also offers a selection of 
premium teas. The company has extended its product range by offering premium roasted coffee 
beans which are packed in attractive packets and are offered to the customers not only in retail 
chains of the company but also other grocery stores.

Assignment Type: Individual ProjectDeliverable Length: 2-3 pages Points Possible: 125Due Date: 10/21/2012 11:59:59 PM CT Marketing Mix Price, Product, Promotion and Place are known as the “Four Ps” of...

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