Assignment Type: Discussion Board Deliverable Length: 4 paragraphs Points Possible: 65 Due Date:...

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Assignment Type: Discussion Board Deliverable Length: 4 paragraphs Points Possible: 65 Due Date: 11/18/2012 11:59:59 PM CT The Discussion Board (DB) is part of the core of online learning. Classroom...

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Assignment Type: Discussion Board Deliverable Length: 4 paragraphs
Points Possible: 65 Due Date: 11/18/2012 11:59:59 PM CT
The Discussion Board (DB) is part of the core of online learning. Classroom discussion in an online environment requires the active participation of students and the instructor to create robust interaction and dialogue. Every student is expected to create an original response to the open-ended DB question as well as engage in dialogue by responding to posts created by others throughout the week. At the end of each unit, DB participation will be assessed based on both level of engagement and the quality of the contribution to the discussion.
At a minimum, each student will be expected to post an original and thoughtful response to the DB question and contribute to the weekly dialogue by responding to at least two other posts from students. The first contribution must be posted before midnight (Central Time) on Wednesday of each week. Two additional responses are required after Wednesday of each week. Students are highly encouraged to engage on the Discussion Board early and often, as that is the primary way the university tracks class attendance and participation.
The purpose of the Discussion Board is to allow students to learn through sharing ideas and experiences as they relate to course content and the DB question. Because it is not possible to engage in two-way dialogue after a conversation has ended, no posts to the DB will be accepted after the end of each week. Buyer behavior is at the core of marketing. All marketing programs need to begin with an understanding of why and how consumers buy what they do. If no one purchases a company’s product or service, it will quickly go out of business.
Main Discussion Post: Due by Sunday
Using the product/service you selected in Unit 1, complete the following: Quaker Oatmeal

Describe the model of consumer buyer behavior. Providing a list of the steps or a graphic of the model is not adequate, as you must explain how the process works in the real world using your own words.
Select one (1) of the four sets of factors influencing buyer behavior:
- Cultural
- Social
- Personal
- Psychological
Explain how it affects the purchase process as it relates to the product/service you chose in Week 1. You must conduct outside research to support your argument.

005_ixjk-tks3u4hs.docx

Answered Same Day Dec 21, 2021

David · Accepted Answer

Consumer Buying Behaviour forms the central part of marketing of any product. It ascertains as to 
what the consumer desires and what extrinsic and intrinsic factors would have an impact on the 
purchasing by the customer. The consumer buying model closely interacts with the marketing mix 
adopted by various organisations. The consumer buying model consist of the following: 
The model as described by Cohen shows the interdependency of the buying behaviour to the 
marketing mix which describes the factors the factors which directly have an impact on the 
customers’ buying. Product, Place, Promotion and Price of the marketing mix directly impact the 
customer. Also on the other end a lot of purchase decisions are influenced by the brand choice 
which forms a very important part as people are usually reluctant to adopt any new change in their 
lives. So making people switch from their existing brand and product is a rather difficult thing. Also 
various psychological factors such as culture ,attitude, learning and perception form an integral part 
of having an impression on the customer. The attitude of the customer, their existing norms and 
their openness to accept something new is what describes their will to buy a product. Also 
perception about the product has a huge impact on the buying pattern.

Assignment Type: Discussion Board Deliverable Length: 4 paragraphs Points Possible: 65 Due Date: 11/18/2012 11:59:59 PM CT The Discussion Board (DB) is part of the core of online learning. Classroom...

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