Assignment: Survey Design Many health care organizations use surveys to collect data for conducting...

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Assignment: Survey Design Many health care organizations use surveys to collect data for conducting marketing research. To be effective, however, surveys must be carefully designed and properly validated and administered. If consumers do not understand the survey questions or why they need to answer them, the resulting data will not help organizations in their marketing efforts. For this Assignment, you use best practices of survey design to create a patient satisfaction survey. To prepare: Consider that you work in the health care marketing department of a major health care organization. The chief marketing officer of the organization has asked you to conduct market research on patient service satisfaction. You have been instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges that may occur during data collection. The Assignment Using best practices of survey design, create a 15-question patient satisfaction survey. Note: The survey questions must be closed ended. Then, write 1–2 pages that address the following: •	Why did you write the particular questions that you wrote? •	How do you plan to administer the survey? •	What challenges do you anticipate during data collection and reporting?

Soumi · Accepted Answer

Running Head: SURVEY DESIGN		1
SURVEY DESIGN 		8
SURVEY DESIGN FOR A PATIENT SATISFACTION SURVEY
Table of Contents
15-Question Patient Satisfaction Survey for UnitedHealth Group	3
Justifications for the Questions	7
Plan for Administering the Survey	7
Anticipated Challenges in Collecting and Reporting Data	7
Reference	8
15-Question Patient Satisfaction Survey for UnitedHealth Group
Q1. What is your gender?
· Male
· Female
· Others
Q2. Which age-group do you belong to?
· 12-18years
· 19-30years
· 31-45years
· 46-60years
· Above 60years
Q3. How long have you been associated with UnitedHealth Group?
· Since the past 3months
· Since the past 6months
· Since the past 1year
· Since the past 2years
· For more than 2years
Q4. How frequently do you have to visit the care organization for availing care services?
· Once a week
· Once a month
· Twice a month
· Once every 3months
· Once every 6months
Q5. How satisfied have you been with your overall experience at UnitedHealth Group?
· Highly Satisfied
· Satisfied
· Neutral
· Dissatisfied
· Highly Dissatisfied
Q6. Where did you get to know about this organization and its services before you came here?
· In newspaper
· On billboards
· On broadcasting media
· On social media platforms
· Being referred to by family or peers
Q7. How far do you agree that spreading awareness about a care organization properly is very important for letting people know about its services?
· Strongly Agree
· Agree
· Neutral
· Disagree
· Strongly Disagree
Q8. How often have you come across an advertisement of UnitedHealth Group or its services in the past 6months?

Assignment: Survey Design Many health care organizations use surveys to collect data for conducting marketing research. To be effective, however, surveys must be carefully designed and properly...

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