Assignment: Marketing and Communication Techniques for Health Care ProductsWhen selecting marketing...

Question

Assignment: Marketing and Communication Techniques for Health Care Products

When selecting marketing and communication techniques, health care organizations must carefully examine their consumer populations, as not all techniques are effective for all consumers. Depending on the product, organizations might even choose two or three different techniques in an effort to reach multiple consumer segments. For this Assignment, you examine the consumer populations of your organization and create an advertisement using marketing and communication techniques appropriate for your consumers.

To prepare:

Select a health care product to market within your organization.
Note: If you do not currently work for a health care organization, select one that is of interest to you. You may use the same organization you selected in Week 3.
Identify the consumer population of your organization, including general and business consumer.
Consider traditional and/or contemporary marketing techniques that may be appropriate for your consumer population (i.e., brochure, flyer, video commercial, audio commercial, billboard, social media, etc.). Reflect on why you might select this technique and how you might use it to market the product.
With the marketing technique you select in mind, consider how you might create an advertisement to market the health care product and what communication techniques might be appropriate for your population.

The Assignment

Write a 2-page brief that addresses the following:

Describe the health care product you selected.
Analyze the consumer population of your health care organization.
Recommend a marketing technique that is appropriate for your consumer population (i.e., brochure, flyer, video commercial, audio commercial, billboard, social media, etc.). Include why you selected this technique and how you will use it to market the product you selected.
Recommend one or two communication techniques that are appropriate for the consumer population.

Then, create an advertisement using the marketing technique you selected. Be sure to utilize communication techniques that would be appropriate for the consumer population you identified.

David · Accepted Answer

Marketing & Communication Technique for Health Care Products 
Introduction 
Marketing is the concept that mainly depends on ideas that the products or services are 
successful when they are centered on recognizing, tending to and fulfilling the requirements of 
present and potential clients. People's buying or purchasing practices are viewed as "exchanging 
significant values" that advantage both the purchaser as well as the vendor, with an advertiser's 
brand items or the services provided to customers that best addresses their issues. In this manner, 
while the results of intrigue changes with business advertisers concentrated on inducing buyers 
to value as well as branded items or administrations, and social advertisers concentrated on 
urging people to value and receive ideas and prescribed activities that are expected to inform as 
well as impact a choice that influences a behavior. 
In this paper, I would like to select Human papilloma virus (HPV) vaccines as medical product 
that is licensed in various countries. Human papillomavirus (HPV) is the most widely recognized 
sexually transmitted disease with most sexually active men as well as ladies being presented to 
the infection sooner or later during their lifetime. The main consumers that are included for HPV 
vaccines are women of age group 11 to 26 years and men having age between 11 to 21 years. 
(Nowak, G. J., Gellin, B. G.,, 2015). 
Marketing Technique 
I would like to select video commercial as well as social media for marketing techniques. 
Research practice were recognized that identifies group based research, cooperation as well as 
strengthening, use of active media, it can be visual media as well as various visual procedures, 
and the utilization of salutogenic or resources based methodologies. The main issues of value 
and various ethics needs to be considered reliably. (Clar, C., Dyakova, M.

Assignment: Marketing and Communication Techniques for Health Care Products When selecting marketing and communication techniques, health care organizations must carefully examine their consumer...

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