Assignment Details
For this assignment, suppose that you work for a consulting firm, and that you have been asked to
esearch a company and make a presentation to your client.
For the presentation:
Choose a major U.S. company,
Research the company and the market(s) in which it competes, and
Prepare a presentation of 10-12 PowerPoint slides (with detailed speaker notes).
Using information from the business press, AIU's Li
ary, IBIS World, and the Internet, address the
following in your slides:
Describe the firm, include such information as its:
products or services
annual sales, and
market share (this information is readily available in the IBIS World database.)
Describe the market(s) in which it operates.
For instance, does it operate within an oligopoly or monopolistically competitive market, a perfectly
competitive market, or is it a monopoly? (Choose the closest fit.)
Explain.
Does it operate in only one region of the United States? Does it operate nationally or internationally?
Explain.
Who are its competitors?
Give a
ief overview of the other businesses in the market that it competes against.
Identify and explain at least 2 economic concepts that this firm seems to use to its advantage.
Examples might include product differentiation; attainment of economies of scale; advertising; whether
the firm is regional, national, or international; and so on.
Please include an explanation of how any significant recent events or changes in this market have
affected this firm. Examples are mergers and acquisitions, technological change, legal issues, whether
market demand is expanding, and so on.
Provide your evaluation of how this firm might better respond to the challenges it faces.
Present your information, with appropriate pictures and graphics, in a PowerPoint presentation.
Your presentation should consist of a minimum of 10 slides of content, and the following: a title slide, an
introductory slide, a conclusions slide, and a references slide.
Use at least 2 sources when researching information to support your argument. Remember to use
credible, cu
ent sources to support your presentation. Use APA reference and citation formatting for
the sources that you use. Place citations on the relevant slides with 1-2 slides at the end for your
eference list.
The main topics or bullet points should appear on the slides with supporting visuals, while the Speaker
Notes area (the box located at the bottom of each slide that allows you to type in notes) should be used
to go into more depth regarding these main topics.
Notes Boxes: Make sure the notes include information from the sources you have discovered in your
esearch. This is a very important element of your assignment because it will provide both you and your
audience with supporting explanations that the bullet posts simply cannot convey.