ASSIGNMENT BMET5103 ENTREPRENEURSHIP SEPTEMBER 2016 ________________________________________________________________________ INSTRUCTIONS TO STUDENTS This assignment contains question that is set in...

ENTREPRENEURSHIP (BMET5103)
OUM BUSINESS SCHOOL
BMET 5103
ENTREPRENEURSHIP
ASSIGNMENT
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Table of Contents
41.0
Executive Summary
41.1
Problem Statement
41.2
Solution Description
41.3
Market Description
51.4
Business Model
51.5
Startup Investment Requested
62.0
General Company Description
62.1
Mission Statement
62.2
Business Philosophy
62.3
Product Description: Hy
id Solar-Biomass Stove
72.4
Features of product
72.5
Competitive Comparison
83.0
Marketing Plan
83.1
Market Research
93.2
Market Size
93.3
Target Market
93.4
Marketing Strategy
103.5
Product Features and Benefits
113.6
Customer Value Proposition
113.7
Pricing Strategy
113.8
Promotion Strategy
123.8.1
Product Launch
123.8.2
Village Representatives
123.8.3
Education/Awareness
133.9
Sales Forecast
133.10
Growth Opportunities
133.11
Competition
133.12
Measuring Success
144.0
Operational Plan
144.1
Personnel
144.2
Production Strategy
154.3
Production Materials, Equipment and Overhead
154.4
Quality Control
164.5
Customer Service
175.0
Management and Organization
175.1
Company and Corporate Structure
175.2
Management Structure
196.0
Financial Plan
196.1
Overview
206.2
Startup Expenses and Capitalization
217.0
Critical Risk in Implementation
228.0
Conclusion
239.0
References
1.0 Executive Summary
1.1 Problem Statement
The cu
ent method of cooking in various semi-rural villages of republic of Yemen produces harmful indoor and the outdoor air pollutions leads to many illness and health issue locally.
Goal: To improving health and reduce in the air pollution.
Metric for success: Less use of biomass fuels.
1.2 Solution Description
Biomass Stove burns variety of biomass which we use at home includes wood. The combustion chamber focused on the flame and the flame and force various gas for mix with the flame, which decrease the harmful emissions. The solar chamber have the insulated unit or chamber which fits on the top of the stove and solar reflector helps sits on top of this for getting direct light of sun inside.
1.3 Market Description
The target market for the same is women’s from the poor households in semi-rural villages. The population size in the villages, from 300-600 households in villages. There are more than 40 villages in the region of republic of Yemen in which company able to market this product. Based on assumption and largest market estimation, our expected market demand 15,000 stoves in the region.
But the men are the primary person for taking decision in family but women’s in these families do the cooking and they can influence the purchase decision.
1.4 Business Model
Company will sell efficient solar cooking stoves to lower income group in village. These stoves will manufacture by the local workers of village and will sell to lower income villagers. Company also offers educational programs for the value of other fuel cooking method. Local Microfinance Company offer lower interest loan to villagers for buying Solar stove. The solar cooker increased the efficiency of biomass which will reduce the indoor air pollution, also allow the villagers for recover investments costs of solar after the period of nine months (approx).
1.5 Startup Investment Requested
The company in starting phases needs lot of capital the capital requirement is for long term because company will take time for achieving their
eakeven point, so the company is required $8,000 as capital for starting business. Company able to sustain in market for 6 period of 6 months.
2.0 General Company Description
2.1 Mission Statement
Company is for the profit but the company is non-governmental company focus on the air pollution of the country which cause the lot of health issues in individual of the society so company will look for saving of money and time and effective utilization of available resources for the community development.
2.2 Business Philosophy
Company is more focus on produce a lower price stove which reduces pollution, diseases and poverty in village. Our objectives are:
· Reduce diseases.
· Reduce the pollution because of wood.
The company focuses on the lower middle class in republic of Yemen. Marketing promotions such as fuel saving, health benefits, maintenance benefits.
2.3 Product Description: Hy
id Solar-Biomass Stove
The company Hy
id Solar Biomass Stove burns many biomasses which includes wood. The vertical section of chamber of the stove is 4 inches; this focuses on the flame and forces the gas for mix with flame for less harmful emission. The solar component for stove comes with insulated chamber which fits on top of the biomass stove. The top of the insulated unit is cover with a, high-temperature resistant. The other part of this solar cooker is solar panel, which directly give sunlight to the solar cooker. The solar panel is easy to insulated unit and ready of use.
2.4 Features of product
· Insulated combustion chamber
· Solar chamber which is Detachable
· Solar chamber which is Detachable
· Durable sheet metal body
2.5 Competitive Comparison
The below mentioned comparative analysis also helps the company for various strategy development for the product-
3.0 Marketing Plan
3.1 Market Research
Company does the research and collects the information regarding target market through the literature reviews.
Every marketer needs research ranging from market potential and market share studies, assessment of customer satisfaction and purchase behavior, distribution, and promotion activities.
Market Intelligence
Importance of Market research-
1. Market Research is the important to business.
2. Market...