Running Head: BLACK LIVES MATTER MOVEMENT                     1
BLACK LIVES MATTER MOVEMENT         3
BLACK LIVES MATTER MOVEMENT
Table of Contents
Introduction    4
Background of Research    4
Significance of the Research    4
Research Aims    5
Hypothesis    5
Literature Review    5
Background of Black Lives Matter Movement    5
Impacts of this Movement    6
Personalities Involved in this Movement    7
Role of Media in this Movement    7
Role of Different Countries who participated    8
Research Questions    9
Methodology    9
Research Philosophy    9
Research Approach    9
Research Design    10
Sampling Method    10
Research Strategy    11
Data Collection Method    11
Findings and Analysis    12
Quantitative Data Representation and Interpretations    12
Conclusion    22
Recommendation    22
Future Scope    23
References    24
Appendix: Survey Questionnaire    26
Introduction
Background of Research
Based on the clear analysis of the reports, it is noticed that the Black Lives Matter movement has worked out for several years. This movement was formed to raise awareness among the society people regarding the issues that have come with the enforcement of American laws. In that case, it is noticed that American laws imposed discrimination for the African Americans in the communities of this country (Kelly, Jeremie‐Brink, Chambers & Smith‐Bynum, 2020).
On this note, these groups of people of African Americans became a household name for their struggle to adopt equality in society. With that respect, discussion of this research report stresses its focus on the black Lives Matter movement. It also tries to identify and analyse the impact of this movement on society and its norms.
Significance of the Research
Through the completion of this research report, researchers can adopt clear information about the Black Lives Matter movement. This research sport also will offer evidence to the researchers to justify their understanding of this movement (Ince, Rojas & Davis, 2017). Therefore, data that will be gathered and analysed in this research will offer scope in front of the researcher to do further studies or researches based on the topic of this research, which is Black Lives Matter movement. With that respect, it can be said that this research is significant enough, as it will offer a detailed view regarding the Black Lives Matter movement to its readers with evidence.
Research Aims
The primary aim of this research is the identification of the background of Black Lives Matter movement. Therefore, this research aims to investigate the impact of this movement on American society and its structure.
Hypothesis
H0:
Black Lives Matter movement is creating violence in American society.
H1:
With the beginning of Black Lives Matter movement, the social structure of American is being accused.
Literature Review
Background of Black Lives Matter Movement
Black Lives Matter movement is one of the decentralised political as well as social movement, which is advocated for the nonviolent civil disobedience. In that case, it can be noted that this movement was performed to protest against the incident of police
utality (Le
on, 2017). Within that case, it is observed that this Black Lives Matter movement also raised its voice against all the racially motivated violence, which is observed against the black people.
With the overview of the reports, it is noticed that the Black Lives Matter movement there is the presence of the specific organisation such as Black Lives Matter Global Network. In that case, it is noticed that the
oader movement and the associated organisation of this movement typically raise their voice against police violence towards black people. In 2013, this border movement began with the application of the hashtag Black Lives Matter.
This movement was formed on social media platforms after the acquittal of George Zimmerman. After the starting of this movement in July, 2013 it was nationally recognised for the street demonstration by following the deaths of two Americans in 2014 (Clayton, 2018). With the active engagement of the media, this movement returned to the national headlines and gained further international attention.
Impacts of this Movement
The Black Lives Matter movement has laid its notable impact on American and those impacts have worked to create a better society in this country. With the adoption of attention of the public and acquiring concern of the society people, this movement has undoubtedly changed the dynamics of modern society. In that case, the dynamics of modern society has changed about the embedded racism, which is noticed in American society over African Americans or black people.
With the movement of Black Lives Matters, multiple discrimination acts have been prevented and that served its unquestionable effects in this endeavour (Mundt, Ross & Burnett, 2018). Through this process, this movement has truly created values for the lives of black people in society. In that case, it is noticed that the organisation of the Black Lives Matter movement has become the topic of the conversation virtually and even on all the media outlets.
As being the topic of the conversation in the media platforms, this movement has gained attention from the powerful government leaders (Mayorga & Picower, 2018). On this note, most of the powerful personalities, as well as people in the society, became aware regarding this issue. Therefore, they worked together to resolve these issues from its root to maintain equality in society.
Personalities Involved in this Movement
According to the reports, it is recognised that in the Black Lives Matter movement, there was the engagement of different personalities within this movement. In that case, it is observed that Adam lambert showed his solidarity by making his active participation in this Black Lives Matter movement. Therefore, this cele
ity singer also advocated knowing the actual reason, which laid behind this movement on the social media platform (Hargons et al., 2017). He also made significant donations to lead the movement in successful ways.
On the other hand, Ariana Grande organised a full-fledged benefits concert to lead her heart to support Black Lives Matter. On this note, she has been seen walking at the protest and shared helpful resources with the rebellions. Within that respect, she encouraged her fans to stand up against the
utality of police and racism of the society. Moreover, Bella Hadid has donated to the NAACP legal defence fund.
This legal fund fights for the reform policy daily and separated donations to support the affected families of this racism (Ray, Brown, Fraistat & Summers, 2017). Furthermore, Billie Eilish has made her active participation in this movement. With that regard, she raised her voice to create awareness among the society people about this movement.
Role of Media in this Movement
Social media and the other forms of media have demonstrated an ever-growing potential role to promote protest among people in the society about social racism. On this note, the social media platforms have engaged a large audience with the matter of the Black Lives Matter movement. With the availability of the information about this movement, people became aware of this issue, which is noticed, in the social structure of the US (Banks, 2018).
Therefore, the wide variety of social media platforms along with the media outlets is available to everyone in the society. It helps people to have real-time experiences about this movement with the analysis of the posts that have been made on the Black Lives Matter movement on social media platforms. This process helps to recognise the unique position of the media platform to revive protest among the people in the society regarding the cu
ent issues of racism.
In that case, it can be mentioned that the Black Lives Matter Movement began online and with the adoption of the initial step in this movement, it has raised the social capital (Arif, Stewart & Sta
ird, 2018). This process clearly presented that the Black Lives Matter movement has been released on the social capital platforms such as Facebook, Twitter and other platforms.
Role of Different Countries who participated
The protest, which has formed in favour of the Black Lives Matter movement, is observed outside the United States. In that case, it is noticed that thousands of people in London took their active participation to demonstrate their support for the US protests against police
utality (Kilgo, Mourao & Sylvie, 2019). Therefore, the rolling global protest resulted in the movement over the police...