Assessment item 1Assessment Item 1Value:15%Due date:13-Aug-2017Return date:04-Sep-2017Submission method optionsAlternative submission method
Task
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Task 1 (5%)
Title: Data Mining in Business. Recommended word length for this posting is 500 words.
In this task you will need to:
1. Briefly summarise why data mining is used in business.
2. Share a recent article/news item relating to data mining in business (include a link to the article).
Briefly summarise the article, identifying the business requirements for which data analysis is being used in this case.
Task 2 (10%)
Title: Security, Privacy and Ethics. Recommended word length for this posting is 1000 words.
For this activity you will need to:
Read the following articles:
- Ryoo, J. ‘Big data security problems threaten consumers’ privacy’ (March 23, 2016) theconversation.com http://theconversation.com/big-data-security-problems-threaten-consumers-privacy-54798
- Tasioulas J. ‘Big Data, Human Rights and the Ethics of Scientific Research’ (December 1, 2016) abc.net.au http://www.abc.net.au/religion/articles/2016/11/30/ XXXXXXXXXXhtm
Post a response based on the following:
- Identify the major security, privacy and ethical implications in data mining
- Evaluate how significant these implications are for the business sector
- Support your response with appropriate examples and references
Rationale
As this is a postgraduate subject, student opinions are actively sought to demonstrate that the reading material has been engaged with. Regular posting on the Discussion Board also provides students with an opportunity to share their insights and experience as part of a learning community.
In addition, it assesses your progress towards meeting Learning Outcomes 1, 6 and 7:
1. Be able to identify and analyse business requirements for the identification of patterns and trends in data sets
6. Be able to identify and evaluate the security, privacy and ethical implications in data mining;
7. Be able to explain the importance of current and future trends likely to affect data mining and visualisation.
Marking criteria
| HD | DI | CR | PS | FL |
|---|
| 1.Concept & Knowledge of topics | Demonstrates breadth and depth of understanding and has insights and awareness of deeper more subtle aspects of the topic content. Evidence of having researched/read more widely beyond the core materials. | Demonstrates breadth and depth of understanding and has insights and awareness of many of the deeper more subtle aspects of the topic content.
Evidence of having read beyond the core materials.
| Demonstrates thorough understanding of material presented in core texts and readings. | Demonstrates evidence of having read material presented in core texts and reading. However, literature is presented uncritically in a purely descriptive manner. Content acknowledged but not really taken into account. | Demonstrates very little evidence of having read material presented in core texts and readings. Inaccurate or inconsistent acknowledgement of sources.
Limited knowledge of key principles and concepts. |
| 2.Clarity of expression & presentation of response, while fully utilising the word count limit | Highly developed skills in expression and presentation of response.
Fluent writing style appropriate to assignment task/document type.
Grammar and spelling accurate. Well-organised use of the word-count limit. | Well-developed skills in expression and presentation of response.
Fluent writing style appropriate to assignment task/document type.
Grammar and spelling accurate. Word limit maintained. | Good skills in expression and presentation of response.
Mostly fluent writing style appropriate to assignment task/document type. Grammar and spelling accurate. Word limit maintained | Some skills in expression and presentation of response.
Meaning apparent but writing style not always fluent or well organised.
Grammar and spelling contain errors. Exceeded or fell short by more than 10% of word limit. | Rudimentary skills in expression and presentation of response.
Not all material is relevant and/or is presented in a disorganised manner.
Meaning apparent but writing style not fluent or well-organised.
Grammar and spelling contain errors. Ignored word count completely. |
| 3.Referencing and citation | Referencing is consistently accurate and according to the APA standard. All references are cited in the text. | Referencing is mainly accurate and according to APA standard. Most of the references are cited in the text. | Some attempt at referencing and according to the APA standard. Few references are cited in the text. | Attempt at referencing but not exactly according to APA standard and only few references are cited in the text. | Referencing is absent. |
Presentation
- Assignments are required to be submitted in either Word format (.doc, or .docx), Open Office format (.odf), Rich Text File format (.rtf) or .pdf format. Each assignment must be submitted as a single document.
- Assignments should be typed using 10 or 12 point font. APA referencing style should be used. A reference list should be included with each assessment item.
This activity's final mark will be provided prior to the final assessment item.
Use APA referencing.