Assessment 1 Application of the Applied Creativity & Innovation Model
Impact Report Type: Outcomes assessed 1, 2, 3 & 4
Due Date: Week 4
Weight: 25%
Length: Report should be 1,800 – 2,500 words
Submission: Turnitin
Coronavirus pandemic is an unprecedented crisis for the tourism economy
BACKGROUND: Tourism generates foreign exchange, drives regional development, directly supports numerous types of jobs and businesses and underpins many local communities.
ASSESSMENT TASK:
1. Research and present your findings of the contribution of the tourism sector to Australia: its contribution to the GDP (economy) and how much does it represent to the total service exports?
2. Research and discuss the Accommodation, Food & Beverage and the Travel sectors within the Tourism and Hospitality Industry which are directly or indirectly impacted. (HINT: consider the multiplier effect).
3. Discuss the challenges facing these sectors
4. Use the Applied Creativity and Innovation Model as a basis, when analysing these sectors. These are the 5 stages of the model: Identify the challenges, State the situation, Ideation, Explore a few possible solutions, Implement the chosen solutions.
ASSESSMENT CRITERIA USED TO GRADE THIS TASK:
1. Analyse in depth the contribution of the Tourism Industry to the economy of Australia in terms of the economy and to the workforce. (4 marks)
2. Identify and discuss the present challenges of the Accommodation, Food & Beverage and the Travel sectors in Australia. (4 marks)
3. Analyse and describe the scenarios of the accommodation, F&B and travel sectors. (4 marks)
4. Research the ideas that have been discussed by the Australian government, businesses and other stakeholders to revive the Tourism Industry in the recovery phase post-pandemic. You may also recommend your own ideas. (4 marks)
5. For each of the main sectors identified, recommend possible solutions that can overcome the challenges that they are facing. (3 marks)
6. Select one or two solutions that can be implemented and describe how the solution can be implemented. You need to consider whether the solution is measurable? (4 marks)
7. Overall Presentation, i.e. Transition is logical – font, spacing Grammar, spelling, expression In-text referencing and reference list has at least 2 academic references. APA referencing used throughout is consistent and accurate and demonstrated ability to reference a range of both primary and secondary sources both in-text and using a reference list. (2 marks)