Answer the questions postedin Analyzing Managerial Decisions: Eastman Kodak, pp XXXXXXXXXX, in...

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Answer the questions postedin Analyzing Managerial Decisions: Eastman Kodak, pp XXXXXXXXXX, in Chapter 11. It is not necessary to use a formal case study format to respond to the cases in this course, but please use correct grammar and clear exposition. Answer each question separately. Simply read the case, and then respond to the questions. Consider applying the appropriate content items contained in Chapter 11, to the questions posted. Hint: Think how each question relates to the three-legged stool introduced by your authors.
	
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David · Accepted Answer

Introduction: 
Eastman Kodak offers digital photography and printing product and service portfolio across fifty 
countries worldwide. The company operates three business activities with Graphics 
communication segment accounting for 45% (2009: 35.7%) of group revenues in 2011. Graphics 
communication segment is one of the leading and fastest emerging business activities for Kodak 
encompassing digital printing, commercial inkjet printer and electro photographic product 
portfolio 
What factors motivated Kodak to change its organizational architecture? 
 Increased competition made Kodak lose its profits and the power it had in the film production 
industry for several years.  Drastic advancement in technology in the film production industry 
and higher quality product by the competitors made progress of Kodak tougher day by day. The 
entry of new products to market by competitors at a faster pace compared to the timing of 
product provided by the industry in the past. Deterioration of stock price of Kodak to an all-time 
low price shocked the management to a greater extent and the market share of Kodak was falling 
down at a higher rate within a short span of time. Inabilities of Kodak management to beat the 
strong competition lead to an all-time low performance of the organization. Availability of new 
products in the market by competitors was made easier by the usage of enhanced communication 
facility, efficient design capabilities and latest robotics technology. Decision making authority 
was delegated only to the upper management to control the operations and improve the 
performance of the organization. The organizational restructuring was also implemented to adapt 
to the changing customer needs and business environment.
 2.       What mistakes did Kodak make in changing its architecture? 
  Kodak remodeled the organizational structure to bring back its lost market share and to increase 
its revenue but it took an unfavorable turn.

Answer the questions postedin Analyzing Managerial Decisions: Eastman Kodak, pp XXXXXXXXXX, in Chapter 11. It is not necessary to use a formal case study format to respond to the cases in this course,...

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