Market Intelligence Summary
1. ** identify the target market – the person who will a Wollongong wasp fan. One or potential 2 key target market.
2. Break it down to:
a. Demographic – how Wollongong demographic looks like? e.g.: x amount of ppl within the municipality of Wollongong, x amount of female in Wollongong age between x y z. Research on eg: Australia Bureau Statistics on Wollongong population. Which one of them will be target market? Justify.
. Psychographic – what the Wollongong ppl like to do? What type of ppl would attend the basketball? Love fitness? The Wollongong population lifestyle, activity interest, values, attitude, social class and personality. Which one of them will be target market? Justify.
c. Behavioural – why ppl might attend the basketball? Not only attending but become a follower who will interact in social media e.g. like the
and in Facebook. Ppl who love socialising when gg to sports? What are they looking to gain from being a fan? Why are they loyal? Which one of them will be target market? Justify.
Market Intelligence Summary
1.
** identify the target market
–
the person who will
a Wollongong wasp fan.
One or potential
2 key target market.
2.
Bre
ak it down to:
a.
Demographic
–
how Wollongong demographic looks like? e.g.: x amount of ppl
within
the municipality of Wollongong
, x amount of female in
Wollongong
age between x
y
z.
Re
search on eg: Australia B
ureau Statistics on
Wollongong population. Which one
of
them will be target market? Justify.
.
Psychographic
–
what the Wollongong ppl like to do? What type of ppl woul
d attend
the basketball?
Love fitness?
The Wollongong
population
lifestyle
,
activity interest,
values, attitude
,
social clas
s and personality.
Which one of
them will be target market?
Justify.
c.
Behavioural
–
why ppl might attend the basketball? Not only attending but become a
follower who will interact in social media e.g. like the
and in Facebook.
Ppl who love
socialising when gg to sports?
W
hat
a
e they looking to gain from being a fan?
W
hy
are they lo
yal?
Which one of
them will be target market? Justify.
Market Intelligence Summary
1. ** identify the target market – the person who will a Wollongong wasp fan. One or potential
2 key target market.
2. Break it down to:
a. Demographic – how Wollongong demographic looks like? e.g.: x amount of ppl within
the municipality of Wollongong, x amount of female in Wollongong age between x y
z. Research on eg: Australia Bureau Statistics on Wollongong population. Which one
of them will be target market? Justify.
. Psychographic – what the Wollongong ppl like to do? What type of ppl would attend
the basketball? Love fitness? The Wollongong population lifestyle, activity interest,
values, attitude, social class and personality. Which one of them will be target market?
Justify.
c. Behavioural – why ppl might attend the basketball? Not only attending but become a
follower who will interact in social media e.g. like the
and in Facebook. Ppl who love
socialising when gg to sports? What are they looking to gain from being a fan? Why
are they loyal? Which one of them will be target market? Justify.