A. Innovation Strategy Analyse an organisation of your choice (or unit or department) using relevant models (e.g. Bessant) to determine the current level of innovation. Describe this in the analysis...

Running Head: MANAGING INNOVATION IN ORGANISATIONS    1
MANAGING INNOVATION IN ORGANISATIONS                     18
COLLEGE OF EDUCATION, PSYCHOLOGY & SOCIAL WORK
MANAGING INNOVATION IN ORGANISATIONS EDUC 9611
Executive Summary
The cu
ent report discusses the role of workplace innovation, its associated risks and the way it influences organisational functioning, with a special reference to KISA Phones, which is an Australian start up that has developed basic phones for elders, disables and children for reducing the risk and improve communication. The report starts with a
ief introduction about the report topic and the chosen organisation. In the following section of the report, the cu
ent level of innovation attained by KISA Phones is evaluated using relevant innovation theories as parameters. The theories includes Technology Push, Market Pull, Innovation Funnel, Stage Gate Model and Innovation model, which shows that the company is on the final stages of innovation. In the next section, the innovation of the company and its approach is discussed in the light of the organisational vision and mission. Considering the benefit of the organisation the following section of the report presents an innovative suggestion along with their outcomes, resources, risks and incremental model. Lastly, an apt conclusion is provided to summarise the essence of the report.
Table of Contents
Introduction    4
Theoretically analysing the Present extent of organisational innovation at KISA Phone    4
Technology Push Model    5
Market Pull Model    6
Innovation Funnel Model    7
The Stage Gate Model    8
Innovation Model    9
Rationalising through Mission and Vision the Steps and Direction for increasing KISA Phone Innovation Activity    11
Possible Innovation Strategy for KISA Phones    12
Proposed Strategy: Inclusion of Voice Command and Virtual Assistance    12
Key Outcomes    13
Resources    13
Risk Management    13
Incremental Plan    14
Conclusion    14
References    16
Introduction
    The role of innovation in organisational consistency, improvement and growth is evident. Innovation is not limited within the confines of developing technology; it is also about readjusting the factors that generate functional power of an organisation, to a more balanced ratio, in which efficacy is enhanced significantly. As new competition and standards influence the markets, the exiting technology and techniques lose their competitive advantages, requiring a means of new ways to attract clients, customers and consumers. The aspect of innovation, when seen from the perspective of manufacturing products, produces the element of exclusivity and surprise, which is always beneficial for business. In the cu
ent report, KISA Phones has been chosen as an organisation, which shows the need of innovation by first providing an evaluation of its cu
ent innovation level and the need for betterment.
Theoretically analysing the Present extent of organisational innovation at KISA Phone
The KISA Phone is mobile manufacturer who has specialised in developing and selling phones for the elderly and young persons, keeping in mind the aspect of complexity of smartphone for the elderly and the scope of addiction for the young users. The company has been successful in selling out huge numbers of KISA Phones. In order to assess the status of innovation in the organisation the following models are used as parameters of evaluation.
Figure 1: KISA Phones & Its Users
(Source: KISA Phones, 2018)
Technology Push Model
The use of Technology Push Model in the context of KISA Phones shows that the company has incorporated the benefits of technical advancement and have used the easy availability of cellular network circuits for the development of a completely new genre of communication devices. Considering the status of the KISA Phones in the market, it can be ascertained that the product of the company is in the third stage of Innovation, which focuses on the introduction to the public, as the levels of research and development is completed. As mentioned by Singla, Ahuja and Sethi (2018), technology push model does not give much emphasis to market needs and focuses on the development of a completely new line of products.
In case of KISA Phone manufacturers, the focus have been developing a communication that device that would perform the basic tasks of communication without the hefty price tag of smartphones in the market. The company has initially research on the product, then developed it based on the research finding and has introduced the product in the market. It is worth the mention that the company has only dependent on the factor of exclusivity for its success.
Figure 2: Technology Push Model of Innovation
(Source: Learner)
Market Pull Model
    Although KISA Phones have not conducted the first stage of market research, it has abided by the stages of Market Pull Model for its innovation. As per the linear level of the model, it can be noted that KISA Phones development level has reached the final level of product sales. As stated by Singla, Ahuja and Sethi (2018), market pull model is very effective for business as it helps in the development of products that are profitable for business as it includes the aspect of market demand, need of customers and identification of unexplored areas of market.
KISA Phones has already been working with the manufacturing Braille scripts and therefore, had an idea about the need of elderly people a significant amount of which, suffer from disability and diseases. KISA Phone first developed prototypes and then based on the feedbacks made the final product and started selling it. The company is introducing new versions of KISA phones at an interval of 2 to 3 years, incorporating the new ideas and feedbacks, which again is a hint at the fact that the company is maintaining an innovation loop that incorporates periodic feedback incorporation and better product development through innovation.
Figure 3: Market Pull Model of Innovation
(Source: Learner)
Innovation Funnel Model
    Between the two types of innovation funnel model used by organisations, KISA Phones have used the common top down model, which has pushed a single idea of the company towards success through the application of proper innovation. As per the segmentation of innovation funnel, KISA Phones is on the third level of innovation. As defined by Flores, Ca
illo, Robles, and Leal (2018), in innovation funnel three distinct stages depict the development and marketing of newly developed products, staring from selection of one or more ideas, developing the ideas and finally pushing products in the market that is incorporates and realised the innovative idea. KISA Phones used the idea of developing products for elderly people and conducted research on it.
Being a small organisation, KISA...