Great Deal! Get Instant $10 FREE in Account on First Order + 10% Cashback on Every Order Order Now

4 paragraph 0r 250 words American Intercontinental University publishes The Marketing Scene ,an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness...

1 answer below »
4 paragraph 0r 250 words
American Intercontinental University publishes The Marketing Scene,an "online destination for professionals and consumers to discuss new ways of marketing, the effectiveness of advertising trends, specific ad campaigns, and the impact this information has on our society".
All of the articles are edited by marketing professionals to ensure quality information dissemination. Stories are added several times per week and cover a wide array of marketing topics. The stories are sorted by category:
  • Controversy in Ads
  • Lifestyle Campaigns
  • Target Marketing
  • The Global View
  • Emotional Advertising
  • Marketing the Economy
Read a few stories at the MarketingScene (this is a hyperlink to open in new window) to assist you with this assignment.
Ethics and social responsibility are extremely important in marketing today. Pick a product or service currently marketed that either 1) you believe is unethical or 2) demonstrates social responsibility. This is your chance to show what you have learned and it could help you become a published writer (really – your post could be selected to appear in the MarketingScene). This would look good on your resume.
Main Discussion Post: Due by Sunday
Using the template provided, write a marketing article of about XXXXXXXXXXwords which includes a:
  • Discussion of what you think to be the ethical implications or the social responsibility of the product's or service's introduction into the market place.
  • Discussion of what you would do (or change) if you were the marketing manager in charge of that offering.
NOTE: Failure to write a marketing-focused article may result in a zero for the main post grade.
Copy and paste the content of the template to the Discussion Board. Your main post on the discussion must be submitted by Sunday.
Interactive Responses: Due by Sunday
Answered Same Day Dec 21, 2021

Solution

David answered on Dec 21 2021
125 Votes
Controversy in Ads
I was going through “The Marketing Scene” website & this controversial insurance advertisement gra
ed my attention. In my opinion nudity has got nothing to do with insurance, being naked can’t be associated with being uninsured anyways; thus it is very naïve of the advertiser to say “You’re Naked if you’re not covered”. Ethically as well as professionally it is the Social Responsibility of an Insurance Company to make people aware about the positive aspects of being insured like it...
SOLUTION.PDF

Answer To This Question Is Available To Download

Related Questions & Answers

More Questions »

Submit New Assignment

Copy and Paste Your Assignment Here