1.Review
the American Marketing Association'sStatement of Ethics and theCode of Conduct for...

Question

1.Review
the American Marketing Association'sStatement of Ethics and theCode of Conduct for the
European Marketing Confederation. 
2.Write a
short paper (one to two pages) in which you discuss and compare the two codes
from these marketing associations. In this paper, discuss: 
a.The
similarities and differences between the two codes.
b.The
implications of these differences if a company markets in both the United
States and the European Union.
c.The
implications of these differences on your practice as a marketer.
3.This
paper must utilize APA citations and references. Please ensure you review the
APA guidelines.
In the forum, discuss the value of marketing to the consumer, the stakeholder, and the stockholder. Your forum post should address the following: The value you place on marketing.The value of marketing to customers and consumers.The value of marketing to stakeholders and stockholders.

David · Accepted Answer

Statement of Ethics (AMA) and Code of Conduct (EMC): 
Market has grown exponentially in the two most developed regions of the world and so as the 
need for the regulations on marketing. Organizations have seen take benefit of the people 
through fraudulent acts. However American Marketing association and European marketing 
confederation have come up with ethical conduct through Statement of ethics and Code of 
conduct respectively a guiding mechanism for all the marketers to provide value to the 
costumers, consumers, stakeholders and shareholders.  
Similarities 
Both ethical codes have a striking similarity when it comes to ethical values like honesty and 
integrity in dealings with customers and stakeholders.  Priority has always been given to the 
transparency in the dealings citizenship and respect the basic dignity of all the stakeholders. It 
has also been observed that both the associations have promoted professionalism and asked 
organizations for marketing expertise to be used for the benefit of the society. Promotions also 
come under the purview of both associations and follow the national advertising code under 
which organizations cannot present any false information or using misleading tactics.

1.Review the American Marketing Association'sStatement of Ethics and theCode of Conduct for the European Marketing Confederation. 2.Write a short paper (one to two pages) in which you discuss and...

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