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1101IBA : Case Study – Boost Juice Bars in a Global, Digital Marketplace – Management Assignment After identifying a trend for juice bars in the United States, and studying the local retail sector to...

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1101IBA : Case Study – Boost Juice Bars in a Global, Digital Marketplace – Management Assignment

After identifying a trend for juice bars in the United States, and studying the local retail sector to find there was a lack of healthy fast food choices, Janine Allis decided to open a juice bar in Adelaide in 2000. This flagship store was so popular that Australians demanded Boost Juice stores in their own towns and new stores opened rapidly all over Australia. The chain soon expanded globally, resulting in a group turnover of $158 million in 2015 from over 350 stores established across Australia and in the United Kingdom, Ireland, Thailand, Chile, Singapore, Malaysia, the Baltics, South Africa and more.1 Boost Juice’s international strategy aims to respect ‘the different values, tastes, customs, purchasing powers and media habits’ of their global customers; to that end, Boost Juice works with their franchising partners, who are experts in their own regions, to adapt, localize and customise their drinks for each local market

In an example of just how flexible and adaptive to local markets they can be, their juice bars are known as ‘Joost Juice Bars’ in India. Janine Allis is the founder of Boost Juice. Boost Juice has adapted well to a changing digital landscape both in their marketing and media strategy and in-store. The brand can boast well over XXXXXXXXXXlikes on Facebook, over XXXXXXXXXXInstagram followers and over XXXXXXXXXXTwitter followers. In-store, Boost has electronic tills, pay wave capability, digital posters and a Boost app that enables customers to order a juice in advance. The Boost app was downloaded over XXXXXXXXXXtimes in its first three months and was the first Australian retail application to be integrated with the in-store point of sale system. The Boost Juice website hints that further app development is yet to come. In 2016, a Boost Juice Bars staff member leaked the recipes of several top-selling smoothies on Facebook

Responding to the leak in a statement on her website, Janine wrote that rather than melting down and worrying that competitors would replicate her product, she was
instead questioning whether product secrets really mattered in business.

QUESTIONS:

1. Do you think finding a franchise partner is a good idea, or would you rather retain control and do it yourself?
2. What do you think of Janine Allis’s response to the leaking of the secret recipes for her juices?
3. Boost Juice has branched out into other products, such as banana bread, protein balls, and flavored popcorn. Do you think that this is a positive or negative move? How
might Boost Juice be able to expand its product line further to cater for different markets?
4. Boost’s app was ahead of the curve, being the first to fully integrate to the in-store POS system. Do some research on the app — has Boost made any significant updates
to the app in the time since its launch? What next step would you like to see the app take?

Answered 157 days After May 14, 2022

Solution

Ayan answered on Oct 19 2022
66 Votes
WRITTEN ASSIGNMENT
Table of contents
Case Study Analysis    3
Leadership Theories from The Case and Janine Allis’s Leadership Style    3
Analysis of the Statement “She now recognizes that her role cu
ently is less of a manager and more of a leader”.    4
Environmental Factors Influencing the Success of Boost Juice    5
Impact Of Increased Participation of Women in The Workforce/Leadership Positions on Socio Cultural Changes to Behavior and Attitudes Among the Australian Workforce    6
Explanation Of Management and How Managers Can Create Competitive Advantage Through People    6
Ways To Re-Design Jobs to Motivate Employees and Use of Job Characteristics Model (JCM) To Motivate Employees    7
References    9
Case Study Analysis
Leadership Theories from The Case and Janine Allis’s Leadership Style
Situational theory claims that a leader's style varies depending upon the circumstances and is not constant. Because Allis is ready to alter and change her style to suit the requirements of various settings, clearly, she has used this idea as one of her leadership philosophies in this instance. Allis has successfully adjusted Boost Juice to each market. From simply having outlets in Australia, Boost Juice has developed to have locations everywhere. The stores adjust, confine, and tailor their nutritious beverages to the various tastes of every neighborhood market. Also, Boost Juice has successfully adjusted its advertising and media approach, considering the web period. This demonstrates her ability to make and deal with an adaptable and versatile chain. In accordance with the Trait Theory, which asserts that great leaders possess traits or qualities that set them apart from non-leaders, what might be said about secondly? Drive, the desire and ability to lead people, emotional stability, cognitive ability, self-confidence, honesty, and last but not least, extensive business knowledge are some of these qualities. Allis is shown as a successful entrepreneur who is also a role model for some people because of her glow and regular appeal. She inspires her workers to work for the organization's objectives.
According to the main initiative hypothesis, charming initiative alludes to a pioneer's very own characteristics and personal conduct standards that produce a particularly close association with their supporters. The finish of the case was that Janine has a trademark, warm, giving, and prodding initiative style that moves others to achieve dumbfounding outcomes. How "individuals are immensely roused by her to make remarkable results" shows that Janine Allis
ings out and uncovers her attributes to her devotees, opening up new open doors for Janine Allis to cultivate cozy associations with her staff. The second initiative hypothesis is ground
eaking initiative, which involves enabling people to see past their own longings and personal matters for the social event as well as cultivating understanding and affirmation of a get-together's motivation and goal (Kumar, 2022). She emphasizes that she runs Boost Juice in a "hands-on" way, which has empowered her to completely fathom and foster the growing organization, as shown by Janine Allis'
ief response to a recipe issue from a Boost Juice worker through a message on her website. From one viewpoint, it expresses the client's response clearly; from the other, it increases representative understanding of Boost Juice's mission and objective. She motivates "people" to accomplish surprising results and work for Boost Juice as a consequence.
Analysis of the Statement “She now recognizes that her role cu
ently is less of a manager and more of a leader”.
ecause she is the one fostering a vision for her organization as well as setting goals like a chief. She constantly attempts to envision how her organization can venture into something more noteworthy, then, at that point, motivates and engages her staff to make that vision a reality. Most significantly, not at all like a chief, she prioritizes sustainability and stays persuaded towards ambitious, long-term goals instead of focusing on short-term goals. As confirmed by the issue of drinks' recipes being spilled in 2016, she maintains her composure with her leadership style and questions whether keeping up with item secrets was truly necessary. Instead of stressing that competitors could steal her ideas and thinking in the short term, she managed the issue by changing her recipes rapidly into something more imaginative or changing the inside designs to separate those from other contenders' stores. She may thus jump to the conclusion that...
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