1. Why is it difficult to directly apply the marketing approaches used in other industries to...

Question

1. Why is it difficult to directly apply the marketing approaches used in other industries to healthcare?

2. Why do many health professionals have a misconception concerning the nature of marketing, and what are those misconceptions?

David · Accepted Answer

Marketing Approaches in Healthcare 
1. Why is it difficult to directly apply the marketing approaches used in other industries to 
healthcare? 
The healthcare industries is similar as compared to other industries. These industries also 
confront challenges because of changes in social behavior, financial condition as well as 
enhanced competition. To remain in front of their rivals indeed, even medicinal services ventures 
have faith in strong marketing that is required to continue advancing new techniques for 
marketing for being at the top position in between consumers. (Udayai, K., 2013).  
Marketing in healthcare industry is almost similar as that of marketing required in other 
industries. In many regards, showcasing a human services association or practice is not 
considerably unique in relation to promoting a private venture in different enterprises. 
Fundamental business marketing rule that apply in different ventures which includes market as 
well as competitive research, key  planning, financial planning, branding, other marketing 
strategies, various media options, as well as tracking processes can also be applied in a hospital 
marketing. Most medicinal services entrepreneurs are adapted as well as slanted to see the 
central business undertaking of marketing as unseemly, tacky, undesirable and even 
untrustworthy.  
The applications of the promotion ideas to the healthcare industry requires a responsive 
connection between hospital as well as medicinal staff.

1. Why is it difficult to directly apply the marketing approaches used in other industries to healthcare? 2. Why do many health professionals have a misconception concerning the nature of marketing,...

Solution

Answer To This Question Is Available To Download

Related Questions & Answers

Submit New Assignment