1. Using at least five (5) segmentation factors from your readings, describe yourself in terms a marketer might use to place you in a market segment for casual clothing.
2. Of all the promotional tools we looked at, which one is the most effective in getting your attention and interesting you in a product? Conversely, which of the tools is something that has a slim to zero chance of reaching you, much less interesting you?
3. Keeping the Fundamental Accounting Equation in mind (Assets = Liabilities + Equity), categorize the items below into the proper category to create a simple balance sheet. Please provide the balance sheet in its entirety, not just the answer to the equation.
Equipment
250000
Accounts Payable
50000
Cash
25000
Loans Payable
125000
Buildings
400000
Retained Earnings
710000
Land
125000
Accounts Receivable
50000
Inventory
35000
4. Max the Tailor is going to sell custom suits. He was able to rent a garage from his Uncle Ed for $2,000 a month, which includes utilities, and he already owns the equipment he needs. He anticipates being able to sell his suits for $500 each. The raw materials (fa
ic, buttons, zippers, thread, etc.) will cost an average of $75 for each suit, and he plans to spend $25 per suit to advertise them. Assuming these are all the costs and revenues, what will beMax’s monthly
eak-even point in units? Does this seem like a reasonable amount for him to produce and sell every month? Please show your calculations.