1 Unit outline
BUS303
INTERNATIONAL BUSINESS
Unit Outline
Unit Code Name of unit
BUS303 International Business
Unit description
This unit, International Business, speaks to the future in which entrepreneurs and business innovators will
operate. Business now takes place in a rapidly evolving economic environment fuelled by the internet,
multimedia, and digital technology. This unit introduces students to theories and approaches to global
markets and internationalisation, the cultural and ethical concerns of international business, theories of trade
and investment, the impact of politics on international business, international markets and marketing
practices, finance and human resources management in international business in order to prepare them for
professional contexts that will be dynamically global and international.
1.1 Administrative details
Associated higher education
awards
Duration Level Academic Staff
Bachelor of Entrepreneurship and
Innovation
Bachelor of Accounting
One
Semester
2 Lecturer and Unit Coordinator:
Dr Fazle Rabbi
Email: XXXXXXXXXX
Course Coordinator for Entrepreneurship and
Innovation:
Dr Mahfuz Ashraf
Email: XXXXXXXXXX
Course Coordinator for Accounting:
Dr Asal Al-Odat
Email: XXXXXXXXXX
1.2 Core or elective unit
Core subject ☒ Elective subject Other (specify below)
1.3 Unit weighting
Unit credit points Total course credit points
10 240
XXXXXXXXXXSECTION 1: GENERAL INFORMATION
mailto: XXXXXXXXXX
mailto: XXXXXXXXXX
mailto: XXXXXXXXXX
2 Unit outline
1.4 Student workload
Number of class hours per week Number of personal study hours
per week
Total workload hours per
week
3 7 10
1.5 Delivery mode
Mode Details
☒ Face to face On site study supported by secure access to the Learning Management System.
☒ Full-time Full-time study involves 4 units per semester.
☐ Part-time Part-time study involves 1 to 3 units per semester.
1.6 Work-integrated learning activity
Not Applicable Not Applicable
1.7 Prerequisites and corequisites
☒ Yes ☐ No
If yes, provide details of the prerequisite or co-requisite requirements below.
BUS105 Economics
1.8 Other resource requirements
☐ Yes ☒ No
If yes, provide details of the prerequisite or co-requisite requirements below.
2.1 Unit Learning Outcomes (ULO)
On successful completion of this unit students will be able to:
ULO1. Discuss and critique the impact of internationalisation on business practice.
ULO2. Describe and critically review theories of international business including trade and investment,
marketing, export and countertrade, finance, and human resource management.
ULO3. Critically analyse and interpret the global activities of businesses.
ULO4. Demonstrate a deep understanding of the variables that will impact global entrepreneurial activities.
ULO5. Work collaboratively using high level teamwork skills, showing initiative and judgement in decision
making and taking responsibility for one’s own learning and professional practice.
XXXXXXXXXXSECTION 2: ACADEMIC DETAILS
3 Unit outline
2.2 Topics included in the unit
Week Topic Prescribed Reading Assessment Timing
1 Market Globalisation and
the Internationalisation of
the Firm.
Mike Peng, Klaus Meyer (2019).
International Business, 3rd Edition, Cengage
Publication Australia.
Chapter 1 - Introduction: What is
international business?
Chapter 2 – Formal institution
2 Participants in International
Business.
Peng & Myer (2019)
Chapter 3 – Informal Institution
3 Firm Resources Peng & Myer (2019)
Chapter 4 - Firm Resources:
Competitiveness and Growth
4 Mid-semester break
5 Business Across Borders Peng & Myer (2019)
Chapter 5 – Trading Internationally
Assessment 1: Case Study
Analysis (Individual)
6 Invest Across Borders Peng & Myer (2019).
Chapter6 – Investing abroad directly
7 Importance of Exchange
Rate for International
Business
Peng & Myer (2019).
Chapter 7 – Exchange rate
8 Global Integration Peng & Myer (2019).
Chapter 9 – Global Integration and
Multilateral Organisation
9 Firm on the Global stage Peng & Myer (2019).
Chapter 11 - Starting International Business
Assessment 2: Business
Proposal (Individual)
10 Global Markets Peng & Myer (2019).
Chapter 12 – Foreign entry strategy
11 Competitiveness in
International Business
Peng & Myer (2019).
Chapter 13 – Competitive dynamics
Assessment 3: (Part A):
Presentation of Business
Proposal and Group Criticism
12 Global strategy Peng & Myer (2019).
Chapter 14 - Global Strategies and
Acquisitions
13 Revision Assessment 3: (Part B):
Submitting Updated
Business Proposal
Presentation Slides
14 Exam Preparation Week No Final Exam
15 Examination Week No Final Exam
https://www.booktopia.com.au/search.ep?author=Mike%20Peng
https://www.booktopia.com.au/search.ep?author=Klaus%20Meyer
4 Unit outline
2.3 Assessment Summary
Type When
assessed
Weighting ULO cross
reference
Assessment 1: Case Study Analysis
(Individual)
Students must compose a 1000-word
report focused on an organisation that they
have specified in a given case. This
assessment is based on a case study. The
student will evaluate a business identified
in the case study, and then, based on that
company's profile, suggest a country where
that company's business can be expanded.
Week 5 30%
ULO 1, 2, 3 &
4.
Assessment 2: Business Proposal
(Individual)
1500 words
Students must use the theoretical and
empirical knowledge acquired in this
program to prepare a business proposal
that will allow the proposed business to
extend their operations abroad in a
specific proposed country. That would be a
draft business plan that they would have to
submit to their peers in their next
assessment.
Week 9
40%
ULOs 1,2,3 &
4
Assessment 3: (Part A): Presentation of
Business Proposal and Group Criticism
This assessment is a follow-up to
Assessment No. 2. Students will have
maximum 10 minutes to show their
individual business plan with the required
PowerPoint slides. For successfully
completing this Part A of Assessment 3,
each student will have to take notes of
the peer criticisms and will be required to
critique at least two other individual
presentations.
Assessment 3: (Part B): Submitting
Updated Business Proposal Presentation
Slides
After addressing the criticism from their
peers in Part A, updated presentation slides
of each individual business plan must be
uploaded in Moodle to be assessed by the
lecturer.
Week 11 &
Week 13
Part A: 20%
Part B: 10%
ULOs 1,2,3, 4
& 5
5 Unit outline
2.4 Prescribed and recommended reading
Prescribed Texts
Mike Peng, Klaus Meyer XXXXXXXXXXInternational Business, 3rd Edition, Cengage Publication Australia.
Recommended Readings
Rothaermel. F XXXXXXXXXXStrategic Management: Concepts, (3rd ed.). McGraw-Hill Education.
Wheelan, T.L., Hunger. J.D., Hoffman. A.N., & Bamford, C.E XXXXXXXXXXStrategic Management and Business Policy:
Globalization, Innovation and Sustainability, (15th ed.). Boston Pearson Education.
2.5 Grade descriptions
Grade Level /Quality of work Code Range
High Distinction (outstanding performance) HD 85% and above
Distinction (very high level of performance) D 75-84%
Credit (high level of performance) C 65-74%
Pass (competent level of performance) P 50-64%
Fail (outright) (attempted all assessments but did not achieve 50%) F below 50%
Fail Non-Submission (did not attempt all assessments and did not
achieve 50%)
FNS below 50%
2.6 Academic Misconduct – plagiarism, collusion, and cheating
Crown Institute of Higher Education upholds the principle that academic integrity relies on the application of
honesty in all scholarly endeavour. Students of CIHE will conduct themselves in their academic studies honestly
and ethically and are expected to carefully acknowledge the work of others in all their academic activities.
2.6.1 Types of academic misconduct
Academic misconduct involves cheating, collusion, plagiarism, or any other conduct that deliberately or
inadvertently claims ownership of an idea or concept without acknowledging the source of the information. This
includes any form of activity that negates the academic integrity of the student or another student and/or their
work.
Plagiarism occurs when students fail to acknowledge that the ideas of others are being used. Specifically, it
occurs when:
● other people’s work and/or ideas are paraphrased and presented without a reference.
● other students’ work is copied or partly copied.
● other people’s designs, codes or images are presented as the student’s own work.
● phrases and passages are used verbatim without quotation marks and/or without a reference to the
author or source.
● lecture notes are reproduced without due acknowledgement.
Cheating occurs when a student seeks to obtain an unfair advantage in an examination or in other written or
practical work required to be submitted or completed for assessment.
Collusion (unauthorised collaboration) involves working with others without permission to produce work which
is then presented as work completed independently by the student. Collusion is a form of plagiarism. Students
should not knowingly allow their work to be copied.
6 Unit outline
Students should be familiar with the Student Academic Integrity and Honesty Policy available on the CIHE
website.
2.6.2 Avoiding academic misconduct
CIHE follows APA style of referencing. Seek support from library and academic staff on avoiding academic
misconduct and appropriate referencing.
2.7 Submission of assessment items
Students are required to submit assessment items at the time and date specified in this Unit Outline. Assessment
items submitted after the due date will be subject to a penalty unless the student has been given prior approval
in writing for an extension of time to submit that item.
2.7.1 Penalties for late submission
An assessment item submitted after the assessment due date, without an approved extension or without
approved mitigating circumstances, will be penalised. The standard penalty is the reduction of the mark
allocated to the assessment item by 10% of the total mark applicable for the assessment item, for each day or
part day that the item is late. Assessment items submitted more than ten days after the assessment