(1) TO BE ANSWER IN 125 WORDS AND KINDLY PLEASE IT NEED TO BE SCHOLARLY PREVIEWED AND SMALL PERCENTAGE IN SIMILARITY
Many health care organizations use the local newspaper, billboards, and more traditional communication as a primary resource when doing a campaign. What other sources of communication could be used, and how would they benefit the organization?
Hospitals can use Facebook and Twitter to advertise as well. This would benefit the organization greatly because these formats are being used by more and more people. The fundraiser can instantly be shared by thousands of people with just the click of a button. The hospital can even do a short commercial for YouTube.
Facebook Ads are targeted to users based on their location, demographic, etc. They remind customers of your product and increase the likelihood of a purchase.(cobiro.com, 2020)
Social media isn't just a tool to gain exposure—it has now become a necessary time investment for every business to make. You can tie in ads and offers on your Facebook page and have a direct channel with your customers on Twitter. (americanexpress, 2011)
Works Cited
americanexpress. (2011, August 1).7 Ways To Promote Your Business Online For Free. Retrieved from American Express: https://www.americanexpress.com
cobiro.com. (2020).Promote your offers and reach more customers. Retrieved from Cobiro: https://cobiro.com
(2) TO BE ANSWER IN 125 WORDS AND KINDLY PLEASE IT NEED TO BE SCHOLARLY PREVIEWED AND SMALL PERCENTAGE IN SIMILARITY
Marketing and referral sources are vital to health care services, products, and building working relationships. Referrals from otherproviders, physicians prescribing certain medications, case managers referringto the clinic aresomeways of communication andcampaigning(AmericanInterContinental University XXXXXXXXXXSocial media networking is one of the mostadvantageous marketing tools reaching a vastnumberof consumersin a matter of minutesat low to no cost.
Thenegative impactofsocial media networking isexposuretounsolicited followers withunfavorablefeedback and possibly harming the organization’s image. Monitoring is important and the organization should have a point person on the marketing team to check social media sites daily. Employees should also follow PHI andappropriate discretion when posting or sharing information.
Positioning strategies such as the four Ps– Product, Pricing, Promotion, Placement (distribution)are key concepts for marketers designing the product viewed by the target market(AIU XXXXXXXXXXA suicide prevention campaign targeting men ages 25-54 used humor with Dr. Rich Mahogany, a fictional therapist with tips to destress and relax. ManTherapy.org isa robust website featuring information on mental health issues and support tools such as a crisis hotline and links to depression, addiction, and other mental health issuesorganizations.
References
American InterContinental University XXXXXXXXXXNetworking in Health Care.https://class.aiu-online.com/_layouts/MUSEViewer/Asset.aspx?MID= XXXXXXXXXX&aid= XXXXXXXXXX
American InterContinental University XXXXXXXXXXTargeting the Customer.https://class.aiu-online.com/_layouts/MUSEViewer/Asset.aspx?MID= XXXXXXXXXX&aid= XXXXXXXXXX
Zeinner, E XXXXXXXXXXHow public health communication campaigns can influence communities.WriterGirl& Associates.https://www.writergirl.com/3-examples-of-great-public-health-communication-campaigns/