1. Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed...

Question

1. Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized versus customized basis.

2. How aware are you of the country of origin of different products you own? For which products do you care about the country of origin? Why? For those imported brands that you view positively, find out and critique how they are marketed in their home country.

Robert · Accepted Answer

1. Pick a brand marketed in more than one country. Assess the extent to which the brand is 
marketed on a standardized versus customized basis.
2. How aware are you of the country of origin of different products you own? For which products do 
you care about the country of origin? Why?

1. Pick a brand marketed in more than one country. Assess the extent to which the brand is marketed on a standardized versus customized basis. 2. How aware are you of the country of origin of...

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