1 | P a g e CRICOS CODE 03390A
CMU201 – Business
Communications
Analytical Assignment – 2016 (T2B2)
Unit Coordinator: Dr Paul Howe
P a g e | 2
Introduction
You are cu
ently hired as a consultant for Elite Education Institute to undertake “Reviews to
improve the management and operational processes of the Institute”
Individual Assignment (15%) and Presentation (10%)
Write a 1,000-word business report and submit at least 10 PowerPoint/Prezi slide that evaluates
the cu
ent systems and processes at Elite and provide recommendations for improvement. Your
job is to persuade the management of Elite to accept these recommendations.
Report on improvements should include:
• System and Processes
• Teaching
• Student Pastoral Care
• Workplace Communication
• Staff Management
• Conflict Resolution
• Why Elite should accept these recommendations
• Use theories outlined in the course (e.g. ACE model, high vs. low context)
Presentation (10%)
Students should provide PowerPoint/Prezi of findings and recommendations
Report on improvements should include:
• PowerPoint/Prezi of at least 10 minutes (usually about 10 slides)
• Include appropriate headings and content
• Discuss techniques to use to set the stage for a presentation
.
Assignment Marking Ru
ics
High
Distinction
Distinction Distinction Credit Fail SCORE MARK TOTAL
Focus: Purpose Purpose is
outlined
clearly and
eyond what
is required
Purpose is clear Shows awareness
of purpose
Shows limited
awareness of
purpose
No awareness
5%
0
0.00%
Main idea Exceptionally
clearly
presents a
main idea,
well
supported
thoroughly
and beyond
what is
equired
Clearly presents
a main idea and
supports it
throughout the
paper.
There is a main
idea supported
throughout most
of the paper.
Vague sense of a
main idea, weakly
supported
throughout the
paper.
No main idea
5%
0
0.00%
Organisation:
Overall
Exceptionally
Well-planned
and well-
thought and
eyond what
is required.
Exceptional
organisation
Well-planned
and well-
thought out.
Includes title,
introduction,
statement of
main idea,
transitions and
conclusion.
Good overall
organisation,
includes the main
organisational
tools.
There is a sense of
organisation,
although some of
the organisational
tools are used
weakly or missing
No sense of
organisation
10%
0
0.00%
Organisation:
Paragraphs
All paragraphs
have
exceptionally
clear ideas,
are supported
with examples
and have
smooth
transitions
All paragraphs
have clear ideas,
are supported
with examples
and have
smooth
transitions.
Most paragraphs
have clear ideas,
are supported
with some
examples and
have transitions.
Some paragraphs
have clear ideas,
support from
examples may be
missing and
transitions are
weak.
Para. lack clear
ideas
10%
0
0.00%
Content Exceptionally
well-
presented and
argued; ideas
are detailed,
well-
developed,
supported
with specific
evidence &
facts, as well
as examples
and specific
details.
Well-presented
and argued;
ideas are
detailed, well-
developed,
supported with
specific
evidence &
facts, as well as
examples and
specific details.
Generally well-
presented and
argued; ideas are
detailed,
developed and
supported with
evidence and
details, mostly
specific.
Content is sound
and solid; ideas
are present but
not particularly
developed or
supported; some
evidence, but
usually of a
generalized
nature.
Content is not
sound
20%
0
0.00%
Research Sources are
exceptionally
well-
integrated
and they
support
claims argued
in the paper
very
effectively.
Quotations
and Works
Cited conform
to Harvard
style sheet.
Sources are
generally well-
integrated and
they support
claims argued in
the paper very
effectively.
Quotations and
Works Cited
conform to
Harvard style
sheet.
Sources are well
integrated and
support the
paper’s claims.
There may be
occasional e
ors,
ut the sources
and Works Cited
conform to
Harvard style
sheet.
Sources support
some claims
made in the
paper, but might
not be integrated
well within the
paper’s argument.
There may be a
few e
ors in
Harvard style.
The paper does
not use adequate
esearch or if it
does, the sources
are not
integrated well.
They are not
cited co
ectly
according to
Harvard style,
nor listed
co
ectly on the
Works Cited
page.
20%
0
0.00%
Style: Sentence
structure
Sentences are
clear and
varied in
pattern, from
simple to
complex, with
excellent use
of
punctuation.
Sentences are
clear and varied
in pattern, from
simple to
complex, with
very good use of
punctuation.
Sentences are
clear but may lack
variation; a few
may be awkward
and there may be
a few punctuation
e
ors.
Sentences are
generally clear
ut may have
awkward
structure or
unclear content;
there may be
patterns of
punctuation
e
ors.
Sentences are
not clear
10%
0
0.00%
Style: Details and
Examples
Exceptional
large amounts
of specific
examples and
detailed
descriptions.
Large amounts
of specific
examples and
detailed
descriptions.
Some use of
specific examples
and detailed
descriptions. May
have extended
examples that go
on for too long.
Little use of
specific examples
and details;
mostly
generalized
examples and
little description.
No use of
examples
10%
0
0.00%
Grammar &
Mechanics
Excellent
grammar,
spelling,
syntax and
punctuation
Generally good
use of grammar,
spelling, syntax
and
punctuation.
A few e
ors in
grammar, spelling,
syntax and
punctuation, but
not many.
Shows a pattern
of e
ors in
spelling,
grammar, syntax
and/or
punctuation.
Could also be a
sign of lack of
proof-reading.
Continuous
e
ors
10%
0
0.00%
Total XXXXXXXXXX% 0.00%
ELITE EDUCATION INSTITUTE
Individual Assignment
CMU201
Presentation Marketing Sheet
Name/Project Title:
Members:
Category
Scoring Criteria
Total
Points
Score
Organisation
(15 points)
The type of presentation is appropriate for the topic and
audience.
5
Information is presented in a logical sequence. 5
Presentation appropriately cites at least 3 references. 5
Content
(45 points)
Introduction is attention-getting, lays out the problem well, and
establishes a framework for the rest of the presentation.
5
Technical terms are well-defined in language appropriate for
the target audience.
5
Presentation contains accurate information. 10
Material included is relevant to the overall message/purpose. 10
Appropriate amount of material is prepared, and points made
eflect well their relative importance.
10
There is an obvious conclusion summarizing the presentation. 5
Presentation
(40 points)
Speaker maintains good eye contact with the audience and is
appropriately animated (e.g., gestures, moving around, etc.).
5
Speaker uses a clear, audible voice. 5
Delivery is poised, controlled, and smooth. 5
Good language skills and pronunciation are used. 5
Visual aids are well prepared, informative, effective, and not
distracting.
5
Length of presentation is within the assigned time limits. 5
Information was well communicated. 10
Score Total Points XXXXXXXXXX%
Introduction
Individual Assignment (15%) and Presentation (10%)
Presentation (10%)