(1) KINDLY PLEASE THE SCHOOL WANTS US TO USE SCHOLARLY SKILLS AND SHOULD BE ACCOMPANIED BY SCHOLARLY REFERENCES FORM AIU APA GUIDE STYLE FORMAT. (KINDLY NO WIKEPEDIA, AND YAHOO ANSWER AND ANY OTHER...

1. What marketing techniques would appeal to the uninsured young and healthy to encourage for enrolment to health care plans?
Even though the health care should be of primary importance, the youth of the cu
ent times has taken their good health for granted and they intentionally ignore to enrol in any of the health care plans that are available in the market. In this digital age, within which the duration of youth being on-line is progressively increasing day by day and presents each challenges as well as opportunities that influences their health and overall well-being. So, targeting the youths for advertising via the social media platform is a major marketing strategy for the companies (Dunlop et al. 2016). Certain strategies are developed to overcome this issue:
1.1. Creating Product or Service differentiation
The sort of the product relies upon at the variety of safety required by the customer. Despite general insurance, safety is as expensive as required protection. At the time of product differentiation, custom designed plans, new plans and also other tailored plans, the insurance companies needs to create a specific market segment in order to develop a new product for a specific market.
1.2. Improvement in standard of service
The standard of service can be improved by creating top rated offerings for top rated customers. Since customers prefer a quick and easy network, the companies are usually expected to enhance their quality service through more personal communication (Human Touch) and mobile applications to gain popularity and ease of access (Zaraswati et al. 2017).
1.3. Use of advanced technology
Advancements in information technology era are a prime driver of increase in the coverage phase and value discount policies. This era contributes to extra transparency, decrease prices, higher offerings on sale, and complaints management.
References
Dunlop, S., Freeman, B. & Jones, S. C. 2016. Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media. Media and Communication 4(3): 35-49
Zaraswati, C., Sumarwan, U. & Wijayanto. H. 2017. Marketing Strategy of commercial Health Insurance Company. Indonesian Journal of Business and Entrepreneurship 3(1): 1-13. DOI number: 10.17358/IJBE.3.1.1
2. Report that describes and critically analyzes at least 5 contemporary best practices to improve customer loyalty in a health care organization
This report explores and critically analyses the best five contemporary practices that enhances the patient loyalty in a heath care organization. The benefits of the loyal and repeat customers offer to health care organizations are also addressed here along with four recommendations that will help to improve the customer loyalty for the medical supply company. Further, an initial training plan has been developed for the company relative to one of the recommendation, explaining expected results in terms of staff and customer outcomes.
2.1. Five contemporary best practices to improve customer loyalty
· Speed of service provided
Some patients require remedy quicker than others. Therefore, there is little that an heath care organization can do to pace up its provider pace without compromising provider quality. For example, an employer can have several employees who spend several hours together during the day (Kandampully et al. 2015).
However, for the patients who are in the Emergency Room with uncertainty concerning their clinical condition, are in need of instant attention. Patients need solutions in addition to offerings withinside the shortest time possible. Therefore, wherein the company works tougher...