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Research a local health care facility or organization that has chosen a niche market to target, and address the following:

Introduce the organization, and identify the overall population it serves.
Define a niche market and what makes it so. What is the niche market for this facility?
Explain the segmentation strategy implemented by this organization.
Explain how the organization adapts its marketing programs to address that target.
Do you feel that this approach is or has been effective? What tools did you use to make that decision?
What would you have done differently?

NOTE:You need to support your work with at least 4 academic or professional peer-reviewed sources that were published within the past 5 years.

For a resource guide on using the online library to search for references, clickhere.

Soumi · Accepted Answer

Running Head: NICHE MARKET								1
NICHE MARKET		2
NICHE MARKET
Table of Contents
Abstract	3
Introduction to the Organization and Population it serves	4
Niche Market for this Facility	4
Segmentation Strategy	4
Adaptation of Marketing Programs to Address that Target	5
Reflection towards Approach used and Tools used for Decision-Making	5
Probable Things done differently	6
References	7
	
 	
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Abstract
This assignment focuses towards the strategies used by an organization in order to target a specific group from the market. ‘Alden Debes’ is a rehabilitation center and healthcare that provides number of services for the old age people. During this assignment a specific service provided by the ‘Alden Debes’ will be chosen in order to determine the market niche as well as the target group. Further, analysis regarding the marketing strategy employed and success of the same will be evaluated along with the necessary recommendations that the organization may need in order to improve its services.
Introduction to the Organization and Population it serves
Alden Debes is a short-term rehabilitation and health care center located in Rockford, Illinois. This organization have been helping people by providing transitional care and post-acute services. Along with this, they also provides excellent customer service in order to get the individuals back on their feet and to their homes as quickly as possible. Their goal is to get the people, who may have recently received or gone through a surgery, home as soon as possible but in a healthier and stronger manner. In order to do so they provide a good environment in order to get a speedy recovery along with all the medical needs and luxurious as well as pampering amenities. 
Niche Market for this Facility
Niche market can be presented as a subset of the major market however,

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